mFilterIt helps mobile app advertisers save on their costs by eliminating fraud from their performance-based advertising.
mFilterIt does Fraud detection for all App performance-based marketing campaigns such as
App acquisitions are impacted by multiple frauds. Some of the fraud categories are.
Attribution for an app download (organic and inorganic) is captured through a fraudulent app.
Create fake engagement through large number of devices to give impression of legitimate activity.
Fake clicks generated in the background to capture organic app installs.
BOTS mirror human behaviour making it difficult to distinguish real users from fake users.
With its machine learning based algorithms, Mfilterit tracks characteristics of each device as per what it should be. The solution includes various situations and environment, to detect and protect from fake attributions, click spam, device farms, fake users, fake devices, blacklisted IPs and many more frauds around app acquisitions.
We combine cutting-edge machine-learning technology, backed by GSMA, along with a dedicated team of data scientists, who endeavour day in day out to help app advertisers in flushing frauds from their ecosystem, thus increasing their ROI.
mFilterIt is an end-to-end, ‘single consolidated platform’ for Ad Fraud Detection & Prevention. Our Neutral & Platform Agnostic solutions help customers across all Performance Marketing Campaigns (CPI, CPS, CPR, CPT, CPV/CPC, CPL, CPCV etc.) globally.
