Traffic Validation Are Your Geotargeted Ads Reaching the Right Audience? Whether you have an online business or an offline store, if you don't get the…Expert OpinionMay 20, 2022
Traffic Validation Good Publishers Are Heavily Losing Money. Know Why? Ad fraud has been a parasite in the digital ecosystem which has been feeding on…Expert OpinionMay 18, 2022
Traffic Validation Do You Think Ad Fraud Detection on Mobile Attribution Platforms is Enough? Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns.…Ritu KhannaMay 17, 2022
Traffic Validation 5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns Advertisers spend millions of dollars every year on digital ads to ensure that they reach…Expert OpinionMay 13, 2022
Traffic Validation Click Injection Fraud Costs More Than Just Money for A Brand With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into…charu aggarwalApril 26, 2022
Traffic Validation Busting the OEM Myths During the first quarter of 2021, OEM app stores acquired nearly 42% of the global…Jagmeet SinghMarch 29, 2022
Traffic Validation Click Injection: Why Should Brands/Advertisers Worry About It? During the first install session, fraudsters hijack 'install broadcasts' using bots/malware, and inject clicks for…Expert OpinionMarch 25, 2022
Traffic Validation How Does Click Injection Affect a Brand’s Users? “You have been locked out of your account/You have zero balance” is a message no…Expert OpinionMarch 15, 2022
Traffic Validation How Bad is Organic Stealing for Your Brand? Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its…Expert OpinionMarch 11, 2022
Traffic Validation Are You Using Your Digital Marketing Budgets for Paying Your Offline Orders? Yes, this is one of the digital ad frauds that the affiliate networks are doing,…Ritu KhannaMarch 4, 2022