Traffic Validation The Rise of Fraud in Retargeting Campaigns Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests that engagement rates…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud in Performance Vs. Brand Campaigns Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has…Expert OpinionJanuary 20, 2022
Traffic Validation Ad Fraud Attacks on Gaming Apps Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021…Expert OpinionJanuary 14, 2022
Traffic Validation What to Look for in Your Affiliate Campaign? Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs. Affiliates use websites,…Expert OpinionJanuary 13, 2022
Traffic Validation Reseller Fraud Is Costing You More Than Just Your Ad Budget – Know Why? The pandemic brought a massive shift in the behavior of a shopper. When the entire…Ritu KhannaJanuary 12, 2022
Traffic Validation Impact of Fraud in Programmatic Advertising Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that programmatic ad spending would…Expert OpinionJanuary 11, 2022
Traffic Validation Good Bots vs Bad Bots: How They Impact Your Ad Campaigns Hey Siri! What’s the weather like today? And there comes a voice updating you about…Expert OpinionJanuary 6, 2022
Traffic Validation Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences? Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,…Expert OpinionJanuary 4, 2022
Traffic Validation Rising Menace of Ad Fraud in the MENA Region Digital adoption has recently witnessed widespread adoption, be it from the consumer’s end or by…Expert OpinionNovember 25, 2021
Traffic Validation Ad Fraud Through Domain Spoofing: What and Why Should You Know? Domain spoofing is a criminal act of impersonating a high-quality platform using a low-quality website…Expert OpinionNovember 15, 2021