In 2020, counterfeit goods caused a loss of 26.3, 10.3, and 4.7 billion euros for the clothing, pharmaceutical, & cosmetics & personal care.

According to a report, 85% of global customers shopped online in 2020, and Amazon was the favorite e-com store for most buyers.

The factors influencing consumers' buying decisions also extend to user-generated content such as Q&As, videso, product descriptions, etc

Globally, 52% of online shoppers make buy products due to delivery speed & 38% of the consumers buy due to free or discounted shipping.

According to a Statista report, 32% of eCom brands from North America and Europe said they wouldn't introduce dynamic pricing on eCom stores

The overall digital display ad spending in 2021 reached $1,633 billion, and ecommerce accounted for 14% of the ad budget.

the factors influencing customers' shopping behavior in the U.S. include competitive pricing, free shipping, product options, reviews, etc.

A product title is the second-most visible aspect after viewing the item's image on any search engine.

Simultaneously, 68% of online shoppers consider reviews as valuable as recommendations and lay their trust in them.

Creating successful ecommerce sales strategies also requires an in-depth understanding of your brand's product versus the competition.

Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for $4.2 trillion in 2020.

Direct-to-Consumer (D2C) brands sell their unique products without the intervention of middlemen.

Nearly everything is available for buying online through eCom platforms like Amazon, Big Basket, Flipkart, etc.

Canceled order means canceled conversion and loss of potential revenue post-transaction. Brands dread canceled orders , unlike exchanges.

Cart abandonment means a customer added your product to their cart but never completed the transaction. It is frustrating for brands because

Online shopping has experienced a significant boom with the increased number of web users in the last two years due to COVID-19.

Customer engagement is at the top of the list for all brands. April is the perfect month to share some laughter with your customers.

Partnerships between affiliates and retailers are cannibalizing offline orders as online. Brands/advertisers lose their marketing budgets.

The purpose of sentiment analysis is to answer one crucial question - "What are consumers saying?".

The dynamic nature of eCommerce as a business has made pricing intelligence an important tool to combat competition and increase revenues.