How A Leading Color Cosmetics Brand Optimized Delivery Turn Around Time (TAT) with Digital Commerce Intelligence

One of Asia’s premier color cosmetics production company, renowned for its extensive range of direct-to-consumer (DTC) beauty and personal care brands, enhanced product performance across various eCommerce platforms and geographical locations with mFilterIt. The key objective was to optimize the Delivery Turn-Around Time (TAT) for the company’s sub-brands, product categories, sub-categories, and product variants, with a special focus on their best-selling beauty products. The Color Cosmetics brand optimized Delivery TAT for products and ensured more than 50% of orders were delivered in 1 day or under.