Gurugram (Gurgaon) based Machine Learning company mFilterIt is expanding its footprints globally after successfully serving leading ecommerce, OTT/OTA players in India
Gurugram – Monday, September 10, 2018: mFilterIt, India’s leading Ad Fraud Detection and Prevention company announced today that it has started offering its services in middle east for ecommerce players.
As part of its global expansion, mFilterIt is focusing on key global opportunities in Europe, Middle East, South East Asia and US.
Amit Relan, Co-Founder/Director, mFilterIt sharing more on this said, “We are extremely encouraged to see the growth we registered in past 3 years serving the Indian market. Today, we have all leading players in e-commerce as well as app-commerce across industry verticals as our clients.”
“We are now taking this experience and credentials globally and are in discussion with some more leading brands across major world markets while we continue to register double digit growth in India,” Relan added.
mFilterIt uses proprietary Machine Learning algorithms to detect and prevent various types of digital frauds that take place in the advertisement space. The core team of mFilterIt comes with rich experience in Advertisement, IT, Telecom, Data Analytics and Business domains adding to its competitive edge in the industry.
Further elaborating on the solution, Dhiraj Gupta, Co-Founder and CTO, mFilterIt explains, “The ad fraud detection and prevention space is one of the most dynamic as well as challenging opportunities to address. The solution has to be agile to build additional capabilities as new types of frauds crop every day.”
“Our mission is to aid the industries affected in solving this every day problem so that they can keep their focus on improving the customer experience by working on the other aspects of the business they are into. This is why our solution is a real plug-n-play and the clients see value almost in real time as mFilterIt is integrated with their platforms,” Dhiraj concluded.
About Ad Fraud: As the digital spending across businesses is on the rise, the industry is challenged with rising types as well as instances of ad fraud, which not only affects the RoI on marketing, but also brings a bad repute to the brand spending millions of dollars advertising online.
The scenario is further alarming as there is a shift in the commerce over digital platform, which is becoming more app based. Be it at the level of promotion of brands or products, getting more subscribers or increasing transactions over digital platforms, there is an increasing level of fraud taking place causing financial loss to the advertisers. The whole premise of eCommerce or App-Commerce is based on reach, subscribers and campaigns. These getting compromised causes immediate loss in revenue as well as affects the valuation of such organisations, which are primarily start-ups being very critical of how investors perceive and value them.
As per mFilterIt’s internal analysis of the situation, digital ad fraud nullifies 30-40% of the advertisers budget, and does not yield the desired results.
About mFilterIt: mFilterIt is a global Fraud Detection & Prevention Company, providing neutral, platform agnostic fraud detection solutions for brand and performance marketing.
Founded in 2015, mFilterIt has been providing Fraud Solutions to some of the top Mobile & Web Advertisers, Mobile Handset OEMs and Telecom Operators. mFilterIt is currently the No. 1 fraud detection company in India & SE-Asia and expanding its services across the globe.
mFilterIt is part of 6d Technologies, a tech enterprise catering to the telecom sector since 2002. 6d Technologies is an ISO 9001:2008 certified organization with operations in 45+ countries across 5 continents.
For more details please visit www.mfilterit.com
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