mSkillit
Why mSkillit?
With the kind of growth in digital marketing including ad-tech coupled with consistent need to keep up with the dynamic nature of digital ad-fraud, there is a dire need in the industry to have certified professionals who can not only add value to the organisations they work for, but also better their career progression.
mSkillIt has been designed in a multi-tier structure that will empower professionals across the hierarchy with the requisite skills and knowledge.
Such professionals are in demand in:-
- Ad-Fraud Solution companies.
- Digital Marketing Teams of Advertisers.
- Attribution Platform companies.
- Ad-measurement agencies.
- Analytics and Insights organisations.
- Affiliates and Publishers.
The requirement for this skill set is globally on the rise including India. The skilled professionals could find opportunities in India as well as other global destinations.
In collaboration with
mSkillIt CAPs
mSkillIt has been conceptualized as a comprehensive skilling and knowledge class series which empowers digital marketing professionals across the continuum of hierarchy they serve.
The programme has the following tier structure:-
- CAP (Certified Ad-Fraud Professional) - I
- CAP (Certified Ad-Fraud Professional) - II
- CAP (Certified Ad-Fraud Professional) - III
mFilterIt is starting the programme initially with CAP-1 certification only.
CAP 1
CONTENTS
- Introduction to Performance Marketing
- Performance Marketing Ecosystem
- Overview of Digital Ad-Fraud & Brand Safety
- APP Ad-Fraud
Definition
TypesImpact - WEB Ad-Fraud
Definition
Types
Impact - Elements of a Digital Marketing Performance Campaign
- KPIs in Performance Marketing
- Determining Fraud - Tools and Analytics
- Reporting
- Inferences
DURATION
The certification shall be earned after completing 20 hours of skilling.
IMPLEMENTATION
CAPs is implemented online as well as through physical class room teaching. CAP Level I is an online only course.
FEES
The fee for CAP L-I certification is Rs 5,000 plus taxes.
mFilterIt is an end-to-end, ‘single consolidated platform’ for Ad Fraud Detection & Prevention.
Our Neutral & Platform Agnostic solutions help customers across all Performance Marketing Campaigns (CPI, CPS, CPR, CPT, CPV/CPC, CPL, CPCV etc.) globally.
For more info & technical support call us:
Global Enquiry : +91 98111 14204