Duplicate Users, Incorrect Attribution and Cookie Stuffing are the major problems. BOTS are used to fake clicks/views/leads where the BOTS tamper some of the parameters to make it look like a genuine click/view/lead. Web campaigns are mainly impacted by frauds such as IP Fraud, Click Fraud, Device Fraud, fake views/ leads etc. eventually bringing duplicate users to the system or doing fake attributions.
mFilterIt’s Device Signature Solution (DSS) provides a highly accurate, web-based fraud detection tool that does not depend on cookies. So, even if the user removes all cookies, the solution is able to detect duplicates. The Device Signature Solution provides a highly accurate, web-based fraud detection tool that does not depend on cookies. So, even if the user removes all cookies, the solution is able to detect duplicates
Key features of Device Signature Solution
In the search engine keyword campaigns, inflated bidding cost & keyword bidding fraud impact ROI on the organic as well as paid marketing efforts of the advertisers. Advertisers end up paying more for the higher bid on their desired keywords as bidding cost rises with competition as well as affiliates bidding for the same keywords to route traffic to their respective webpages/ apps
With a higher bid on Advertiser’s Trademark* keywords, Fraud Affiliates route Keywords traffic to advertiser’s website as if it is their own traffic, for which advertiser ends up paying to the affiliate as per the advertising model. Misleading Ads by some fraudsters/ fake websites make end customers feel that the advertiser is misleading them to get hits/ leads etc., thus impacting the brand image of the Advertiser
The solution helps advertisers in improving ROI during Search Engine Keyword campaigns by saving on Keyword bidding cost and eradicating Keyword Fraud. mFilterIt provides a two-pronged approach to the problem.
Tracks usage and flow of users/ customers using Keywords in various cities, at different times of the day. Also looks for seasonal sales and tracks market trends
mFilterIt is an end-to-end, ‘single consolidated platform’ for Ad Fraud Detection & Prevention. Our Neutral & Platform Agnostic solutions help customers across all Performance Marketing Campaigns (CPI, CPS, CPR, CPT, CPV/CPC, CPL, CPCV etc.) globally.
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