One Agentic Operating Layer for Every Media Campaign
Plan, launch, optimize, govern and measure campaigns across supported media platforms from one connected workspace.
mPulse brings your brief, plan, campaign setup, live performance and reporting into one continuous, intelligent workflow - with human teams in control.
*Illustrative outcomes based on defined workflows, supported integrations and required approvals. Actual timelines and effort reductions may vary by campaign and implementation scope.
Modern Media Operations Have Outgrown Disconnected Tools
Campaign teams still work across briefs in email, plans in spreadsheets, setup screens across platforms, optimization dashboards and manually compiled reports.
Every handoff creates delay. Every disconnected tool increases the chance of campaign context being lost.
- Disconnected planning and activation
- Repeated setup across multiple platforms
- Delayed optimization decisions
- Fragmented reporting and measurement
- Limited visibility across the full campaign lifecycle
One Operating Layer for the Campaign Lifecycle
mPulse connects the entire campaign journey — from the initial brief to the final insight — through one controlled, agentic workflow.
Five Agents. One Connected Workflow.
Brief and Research Agent
Structures campaign objectives, budgets, audiences, timelines and KPIs, while bringing relevant research inputs into the workflow.
Planning Agent
Transforms approved inputs into a draft media plan for planner review, supported by audience, channel and market intelligence.
Setup Agent
Converts approved plans into validated, platform-ready campaign workflows using reusable templates and checks.
Optimization Agent
Reviews live campaign signals, highlights performance gaps and recommends actions across budgets, bids, audiences, frequency, devices, geography and creative.
Reporting and Insights Agent
Connects planned-versus-delivered performance, activity history and campaign intelligence into a continuous feedback loop.
Governance and Validation Layer
Human approvals, operational history, media-quality checks and auditability remain embedded throughout the campaign lifecycle. Agents accelerate the work; people retain decision authority.
One Connected Media Ecosystem
mPulse connects planning inputs, campaign platforms, media-quality signals and reporting views through one operating layer.
Campaign Platforms
DV360, YouTube, Meta, Google Ads and other supported media platforms
Audience & Market Intelligence
GWI, Comscore, Similarweb and other approved data sources
Workflow & Planning Inputs
Briefs, media plans, creative inputs and approvals
Measurement & Validation
Platform performance, mFilterIt validation and campaign-quality signals
Reporting
Planned-versus-delivered views, activity history and decision context
Optimization Across More Than Bids
mPulse can recommend and support actions across 25+ levers
mPulse connects the action. Approved actions can be pushed to supported platforms from within the mPulse workflow, subject to the available integration and the permissions configured for the campaign.
Human Control, Visibility and Governance
Agentic automation should increase speed without removing accountability. mPulse keeps human review and operational governance visible throughout the workflow.
Clear approval points before consequential actions
Role-based review and operational control
Visible recommendation paths and decision context
Activity history across the campaign lifecycle
Planned-versus-delivered visibility
Consistent workflows across teams and markets
A Trusted Data Foundation for Better Decisions
Recommendations are only as reliable as the signals behind them. mPulse can combine platform performance with mFilterIt's validation and media-quality intelligence to help teams make decisions using cleaner, more reliable data.
Full-Funnel Validation
Validate measurable events across the impression-to-outcome journey where tracking coverage is enabled.
Invalid-Traffic Detection
Identify bots, automated behaviour and suspicious traffic patterns.
Engagement-Quality Analysis
Distinguish meaningful user interactions from low-quality or automated activity.
Attribution Reconciliation
Compare platform-reported outcomes with independently measured conversion signals.
Downstream-Quality Analysis
Evaluate lead, conversion and sale quality beyond the initial click.
Governed Feedback into Planning
Use validated campaign signals to inform future recommendations within defined data and approval controls.
Typical Campaign Stack vs. mPulse
Typical Campaign Stack
- Multiple tools, dashboards and handoffs
- Optimization focused primarily on bids and budgets
- Platform metrics viewed independently
- Reporting assembled after delivery
- Approvals and governance managed separately
- Campaign operations measured in weeks
With mPulse
- One connected operating layer across the campaign lifecycle
- Recommendations across 25+ campaign levers
- Platform and validated measurement signals viewed together
- Live planned-versus-delivered visibility
- Human approvals, activity history and governance built into the workflow
- Connected workflows designed to move from brief to reporting in days
Who mPulse Is For
Marketing and Brand Leaders
Gain visibility across plans, activation, performance and governance.
Media and Planning Teams
Move from approved inputs to structured plans and platform-ready workflows.
Campaign Operations Teams
Reduce repetitive setup, validations and manual handoffs.
Agencies
Standardize workflows across clients, markets and campaign teams.
Analytics and Governance Teams
Connect performance, validation, decision history and reporting context.
Enterprise Readiness
mPulse is designed for enterprise campaign operations that require controlled access, repeatable workflows and clear accountability.
Frequently Asked Questions
Your Next Campaign Could Move from Weeks to Days
See how mPulse connects campaign planning, setup, optimization, governance and reporting across supported media platforms.
Get a personalized walkthrough and explore what a faster, more connected campaign lifecycle could look like for your team.