mScanIt is a digital commerce intelligence solution that empowers brands with actionable insights across every stage of the customer journey. It provides comprehensive data on pricing, digital shelf performance, stock availability, customer feedback, ratings & reviews, and product visibility. With these insights, brands can make informed, data-driven decisions and maintain a competitive edge in the e-commerce landscape.

What are the key features of mScanIt?

mScanIt is a digital commerce intelligence solution that helps brands optimize their online presence. Its key features include competitive pricing analysis, out-of-stock monitoring, sentiment analysis, and tracking brand performance across quick Commerce and e-commerce platforms.

How does mScanIt improve SEO for product pages?

mScanIt improves SEO for product pages through Perfect Page Analysis, ensuring every element—from pricing and availability to product titles, images, and descriptions—is optimized. By delivering real-time insights on digital shelf performance and competitor benchmarks, it helps brands enhance visibility, search rankings, and conversions.

How does mScanIt help in competitor analysis?

mScanIt provides comprehensive competitor analysis across all its sub-tools, including pricing, stock availability, visibility, and digital shelf performance. By consolidating insights from multiple touchpoints, it enables brands to benchmark effectively and refine their marketplace strategy.

Can mScanIt help optimize pricing strategies?

Yes, mScanIt helps optimize pricing strategies by providing real-time industry ASPs and discount trends, category-level benchmarks, platform and geography-based pricing insights, and identifying MAP violations. These insights enable brands to fine-tune pricing decisions for maximum profitability and competitive advantage.

How can brands use mScanIt to improve discoverability?

Brands can use mScanIt to improve discoverability by tracking Share of Shelf (SOS) across platforms, cities, and categories. It provides keyword recommendations, monitors digital shelf performance, and analyzes competitor strategies on sponsored ads—enabling brands to boost visibility and optimize keyword-driven actions.

What is PACE by mFilterIt?

PACE by mFilterIt is an AI-ML-powered brand safety solution that automates the process of identifying unsafe ad placements, ensuring contextual targeting and adherence to industry established safety standards. It protects brand reputation with region-specific sentiment analysis, unsafe content detection, and proactive campaign management, mitigating risks across digital platforms for safer ad placements and optimized performance.

What are the key features of PACE?

PACE blocks unsafe ad placements by validating content through advanced sentiment and semantic analysis, including regional and vernacular nuances. It aligns with GARM brand guidelines and suitability frameworks to classify and filter risky inventory. Using deep learning, PACE proactively enforces exclusion categories to maintain brand-safe environments across digital channels.

How does PACE ensure contextual alignment for ads?

PACE ensures contextual ad alignment by using NLP, frame recognition, and computer vision to match ads with relevant content. It leverages contextual whitelists to place ads in environments that align with brand messaging and audience interests. By dynamically analyzing content, PACE ensures ads stay contextually relevant in real time.

How can brands use PACE to protect their reputation?

Brands can use PACE to protect their reputation by blocking ad placements next to unsafe or harmful content. It categorizes and filters content based on GARM guidelines and suitability standards, ensuring alignment with brand risk thresholds. PACE continuously monitors digital environments to prevent reputation-damaging exposures.

Can PACE analyse video ad placements?

Yes, PACE can analyze video ad placements with advanced capabilities such as frame-by-frame recognition of images, text, logos, scenes, objects, actions, and emotions. This ensures precise contextual alignment and brand safety in every moment of the video.

What insights does PACE provide post-campaign?

PACE identifies and flags unsafe brand placements with concrete evidence such as screenshots, timestamps, and content context. These insights support the blacklisting of harmful platforms or channels, ensuring brands avoid similar unsafe environments in future campaigns.

How does PACE ensure brand safety for advertisers?

PACE ensures brand safety for advertisers by employing real-time brand safety measures. It analyzes content using brand safety metrics, ensuring ads are placed in secure environments, protecting brand reputation and aligning with advertiser guidelines.

What is Sentinel+ by mFilterIt?

Sentinel+ by mFilterIt is an advanced brand protection solution that safeguards digital assets through OSINT based scanning. It prevents infringements, fake social media handles, copycat apps, phishing websites, and compliance breaches, offering digital brand protection with trademark protection, risk profiling—ensuring brand threat protection in an evolving digital landscape.

What types of brand infringement can Sentinel+ detect?

Sentinel+ detects various brand infringements, including trademark violations, fake social media handles, phishing sites, and copycat apps. Using OSINT for brand protection, it offers brand monitoring services, domain protection, and brand abuse scans. With proactive takedown support, it ensures faster risk mitigation and safeguards brand integrity across digital platforms.

Does Sentinel+ offer automated takedowns?

Yes, Sentinel+ offers automated takedowns as part of its online brand protection scan. It swiftly identifies and removes brand infringements, including phishing sites, fake profiles, and counterfeit domains. With brand protection and takedown, it ensures domain protection and safeguards brand integrity across digital platforms.

Does Sentinel+ provide detailed reports?

Yes, Sentinel+ provides detailed reports as part of its brand protection solution. It offers insights from brand infringement scans, brand monitoring services, and online brand protection solutions, helping businesses assess risks, track infringements, and take proactive actions to safeguard their digital identity and maintain brand integrity across platforms.

What kind of support does mFilterIt provide for Sentinel+ users?

Sentinel+ uses a 3-step approach that includes Identification + Classification + Action to help brands identify infringed assets and take proactive action. Using open source it identifies the instances and then classify them into whitelist intelligence, and blacklist. It offers real-time monitoring, automated brand infringement detection, and expert assistance to ensure proactive risk mitigation, regulatory compliance, and swift takedowns, safeguarding brands across digital platforms.

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Our Vision

To make mFilterIt the hallmark of digital integrity.

Our Mission

Create trust, uphold integrity, drive growth & value across the digital ecosystem.

We are Innovators, Visionaries and the
Change Makers

mFilterIt is the brain-child that was born after identifying the need for transparency and safety in the digital ecosystem. The mission which sprouted from solving the black box among advertisers due to invalid traffic, has grown into a bigger, stronger and more profound goal to make the digital ecosystem a safe and transparent landscape with the power of data and cutting-edge technology.

Our Values

We’re Your Partner of Trust

Build seamless, secure and sustainable digital ecosystem with transparency in measurement, data-driven decision making and optimizing brand efficiencies.

Innovation

We embrace “out of the box” ideas and constantly strive to innovate, pushing the boundaries of what’s possible to deliver the best.

Data-Driven

We uphold the highest standards of data integrity, ensuring accuracy, security, and privacy in all our solutions.

Transparency

We believe in open and honest communication, both internally and with our clients, fostering trust and long-lasting relationships.

Client-Centric Approach

We uphold the highest standards of data integrity, ensuring accuracy, security, and privacy in all our solutions.

Result Oriented

We are committed to driving efficiency for our clients with detailed insights, crystal-clear data and expert support.

Adaptable

In this fast-evolving digital landscape, we remain agile and adaptable to embrace changes proactively and stay on top of the trends.

Front-Runners of mFilterIt

Amit Relan

CEO & Co-Founder

Dhiraj Gupta

CTO & Co-Founder

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Interested in learning how mFilterIt can power your carrer? We’d love to hear from you.

Valid8 | Ad TrafficValidation

mScanIt | Digital Commerce Intelligence

PACE | Media Brand Safety

Sentinel+ | Brand Protection Suite

EffCent | Search & Creator Monitoring

TickR | Creative & Content Compliance