mScanIt
Build Business Intelligence for Digital Commerce
Effortlessly elevate your business by strategically refining every touch-point with data-driven decision to optimize your customer journey across digital commerce platforms and product categories.
Trusted by the World’s Biggest Digital-Front Brands
Craft Unmatched Brand Experience
Wield the tools to sculpt, refine, and elevate every phase of your customer’s journey
Phase-1 : Awareness
Boost Your Brands Share of Search & Visibility
Optimize brand discoverability share and visibility with advance keyword analysis across eCommerce platform on product detail page content, eCommerce, banners and organic & sponsored search rankings.
Analyse content on the product display page vis-à-vis competition with a content score.
Refine the Product display page with Auto-generated content recommendations for the title & product description.
Monitor and Analyse Digital Share of Shelf vs Competition along with extensive keyword recommendation.
Keep an eye on Banner Visibility for sponsored products of own vis-à-vis competition brands.
Keep track of new competitors popping up in the Brand segment and monitor performance across the geographies, and platforms.
Phase-2: Consideration & Evaluation
Be the top pick of the shoppers with competitor insights across platforms
Get a competitive edge across the digital commerce ecosystem with sharp real-time insights on key KPIs. Set the right price & discount to attract customers, ensure product availability across platforms and geographies, and find the best sellers among own vis-à-vis competition.
Competitive Analysis of Pricing and Discounts across eCommerce Platforms and identify pricing & discount violations by authorized and unauthorized sellers.
Track In-Stock and out-of-stock products vs the competitors. Track sellers buy box wins. Also, Identify the least and most productive sellers across platforms.
Display of platform-specific badges as well as the delivery time displayed in the PDP pages of own and competitors’ products.
Track your best seller products across the digital ecosystem with brand share on a monthly, weekly, daily, and hourly basis.
Monitor the actual health of brand SKUs vis-à-vis competition on multiple KPIs
Audit, monitor and analyse your seller performance across platforms.
Phase-3: Purchase
Boost Your Conversion Rate
Monitor product purchase cycle and market trends across pin-codes and platforms at brand & category level, pinpoint areas to optimize and boost the bestselling products & brands hero products.
Report card mapping own and competitor brand’s performance across all the major eCommerce KPIs.
Reconcile multiple reports to understand the complete product journey and find the gap in the process from the product order to its delivery time and returns.
A comprehensive sales tracking and analysis to identify what, why, when, and where product sales are taking place, and how to improve it.
Level-up Your eCommerce Strategies with mScanIt
Gain a Strategic Edge with Competitive Intelligence
Elevate your brand above the competition in the ever-evolving digital commerce ecosystem. Analyse product performance and trends across platforms and geographies. Empower cross-departmental decision-making with actionable insights for key stakeholders such as account managers, marketing teams, online reputation managers, and eCom sellers.
Data Simplified with Global Interactive Dashboard
Experience data in a new light with our interactive Global Dashboard. Monitor crucial KPIs like availability, keyword share, PDP content, and ratings & reviews. Gain platform-level intelligence across categories and product variants. Harness the power of AI to answer your questions with graphical insights
Data-Driven Business Decisions
The tool enables you to create strategies based on data-driven insights. In the dynamic world of eCommerce, having access to relevant data can help you make more informed decisions that give you an edge in the market.
Actionable Insights at Your Fingertips
mScanIt effortlessly consolidates complex data from various sources. Transform intricate information into easy-to-understand analysis and insights. Make informed data-driven business decisions without drowning in the details. Streamline your efforts across departments and optimize product performance on eCommerce and quick commerce platforms.
Generative AI with graphical representations
Empower data-driven decision-making like never before. Interact with our Generative AI to get your queries answered using data from the integrated global dashboard with engaging graphical representations of data & insights. The ‘Ask Your Question’ feature is added to every tool on the mScanIt dashboard.
QSR Intelligence
Our capabilities extend beyond the eCommerce platform. We also track performance across Quick Service Restaurants (QSR) platforms. The mScanIt QSR analytics help fine-tune menus, optimize serviceability, and enhance product performance. Equip your QSR business with the data & actionable insights needed to thrive. Monitor listings & rank at different times of the day for Banners, Promotions, Delivery time, and dish Audit with Compliance checks.
Real-time Alerts & Reports
React swiftly to market changes with real-time alerts. Keep your finger on the pulse of eCommerce with up-to-the-minute reports. Access the global dashboard conveniently with our user-friendly app. Stay connected on-the-go, accessing reports, monitoring trends, and receiving timely alerts.
What Our Clients Say
Nicolo Petrone, CEO & Founder, 1000Farmacie 3. April, 2025. 
“At 1000Farmacie, we’ve always prioritized sustainable growth and customer trust. MFilterIt helped us identify and address fraudulent activity—particularly in our affiliate partnerships—where we found 28% of website visitors at sale level were invalid. Their rigorous monitoring and actionable insights enabled us to protect our brand reputation, optimize our marketing investments, and maintain a high level of transparency in our digital operations. This partnership has underscored our commitment to providing an
authentic, value-driven experience for our customers, safeguarding both our business and our brand.” Harneet Bhalla CMO, 1000Farmaci Partnering with MFilterIt, we discovered that over 9% of our affiliate traffic and up to 16% across all channels were flagged as invalid, hurting our ROI and inflating performance metrics. By leveraging MFilterIt’s real-time fraud detection and validation solutions, we reallocated our budgets toward legitimate affiliates and eliminated non-human traffic. As a result, our marketing efficiency improved by 10%, allowing us to focus on genuine customer engagement and ensuring every marketing euro is put to optimal use.” Sanchit Jain Yogabar "The foundation of Yogabar's e-commerce strategy is data-driven decision-making, and Mscanit has been a crucial ally along the way. They have helped us with insights into SKU availability, pricing trends, and competitor benchmarking thanks to their strong data scraping capabilities across many platforms - Blinkit, Instamart, Amazon, Flipkart, DMart Ready, Big Basket & Zepto.
We can proactively find gaps, improve pricing tactics, and guarantee that our products maintain their competitiveness across markets. This product has enabled us to make fast, well-informed decisions because to the platform's capacity to centralize important data, which has greatly increased our efficiency.
We greatly value Mscanit's dependable technology, easy assistance, and ongoing improvements, which enable us to maintain our lead in the rapidly evolving e-commerce market." Moumita Das PepsiCo "mfilterit has truly helped us to capture and work on improving one of the biggest levers of ecommerce – availability.
In today’s age of rapidly growing quick commerce, the biggest lever to scale business is to ensure the right product is available at the right place at the right time. With the q-com rapidly expanding mfilterit has helped us to provide an accurate representation of availability across 500 pincodes, thus enabling sales team to take corrective actions and improve the quality of discussions with customers. This in turn is helping us build a sustainable business month on month." Abhijeet Bishnoi Associate Manager, PepsiCo "We have had a fantastic experience working with mFilterIt. Their team has been instrumental in customizing reports to meet our specific needs, ensuring we have the data that truly matters for our business. The response time for our requests is impressively quick, demonstrating their commitment to client satisfaction. They are not only highly engaged but also take full responsibility for every task at hand. With their help, we've been able to drive authentic and realistic numbers in our markets, effectively highlighting the right pain points. mFilterIt has truly become a valuable partner in our success." Soumajit Chail Deputy Manager, Titan Bags "One of the biggest challenges we faced was regarding the regular monitoring of Price Breaches & Unavailability at the front end in spite of having enough stock at back-end stock. MFilterit Team successfully scrapped the data on a regular basis and helped us identify the gaps and improve our availability and control our price breaches successfully. Having a portfolio of more than 6000 listings was difficult to manage and monitor and that too with multiple sellers. The MScanit tool really helped in that aspect." Abdulrahman Mohamed Lipton, eCommerce Merch. & Ops. "We have consistently encountered challenges related to availability, particularly with our Quick Commerce customers, as tracking availability by individual door has proven to be difficult. However, thanks to the efforts of the mScanit team and the innovative technology utilized in their tool, we have successfully enhanced our availability for Quick Commerce clients. This improvement empowers us to fully engage with our customers and unlock the full potential of our business partnerships."
V.O.P. Framework
Levelling up marketing 4.0 with safety, transparency and insights
Verify
Monitor Your Brand Performance v/s Competition
Keep track of your brand performance across platforms in the digital commerce ecosystem by analysing keyword share, availability, and customer feedback.
Optimize
Enhance Brand Efficiency
Identify new opportunity with granular level insights & in-depth analysis across eCommerce, Quick commerce and QSR platforms versus competitors and optimize your media spend on sponsored listings.
Protect
Protect Your Brands Reputation
Identifying MAP violations and unauthorized sellers. Boost your brand reputation with actionable insights on Seller analysis.
Clients
Categories
Brands/Sub-Brands
Platforms
Countries
Build Intelligence Across Food Delivery Aggregator Platforms
The QSR Analytics check Is your food offerings & ads visibility at par with competition? What are your customers saying in rating & reviews section? Is your competitor delivering faster with respect to time & quality? Is your competition winning the war on pricing, discount & promotions?
QSR Analytics
- Monitor listings & rank at different times of the day.
- Analyse Banner & Promotions.
- Track Delivery time & serviceability across platforms.
- Dish Audit with Compliance check.
- Identify Price Violations.
- Comprehensive Sentiment Analysis
eCommerce Retail Media Optimization
Advance Automated Solution to raise your advertising potential with crystal clear data that build better understanding and drive overall sales. Enable You to take business decisions based on actionable insights with the help of flexible and customized reports. Navigate through eCommerce platform Advertising complexities to save hours of manual work.
Automated Retailer Media Optimization Tool
- AI-based campaign optimization
- Integrated Media Dashboard for eCommerce platform, google, social media & offline.
- Track all Media campaign both on platform & off platform.
- Automated process for Budget Planning, Keyword Bidding, and Product Code bidding
mScanIt Advantage
Features that make us cut above the rest
- Actionable Insights for Overall Business Decisions
- Analytics Aimed at Driving Sales
- Measurements for Building Media Plans
- Robust Analytics Dashboard
- Optimization of Every Stage of the eCom Journey
- Measurements for Developing Non-Media
- Real-time Alerts – SMS/WhatsApp/Email
- Open Source Intelligence – Web & App
- Location- Wise Metrics
- Language Adaptive
Frequently Asked Questions
What is mScanIt?
mScanIt is a digital commerce intelligence solution that empowers brands with actionable insights across every stage of the customer journey. It provides comprehensive data on pricing, digital shelf performance, stock availability, customer feedback, ratings & reviews, and product visibility. With these insights, brands can make informed, data-driven decisions and maintain a competitive edge in the e-commerce landscape.
What are the key features of mScanIt?
mScanIt is a digital commerce intelligence solution that helps brands optimize their online presence. Its key features include competitive pricing analysis, out-of-stock monitoring, sentiment analysis, and tracking brand performance across quick Commerce and e-commerce platforms.
How does mScanIt improve SEO for product pages?
mScanIt improves SEO for product pages through Perfect Page Analysis, ensuring every element—from pricing and availability to product titles, images, and descriptions—is optimized. By delivering real-time insights on digital shelf performance and competitor benchmarks, it helps brands enhance visibility, search rankings, and conversions.
How does mScanIt help in competitor analysis?
mScanIt provides comprehensive competitor analysis across all its sub-tools, including pricing, stock availability, visibility, and digital shelf performance. By consolidating insights from multiple touchpoints, it enables brands to benchmark effectively and refine their marketplace strategy.
Can mScanIt help optimize pricing strategies?
Yes, mScanIt helps optimize pricing strategies by providing real-time industry ASPs and discount trends, category-level benchmarks, platform and geography-based pricing insights, and identifying MAP violations. These insights enable brands to fine-tune pricing decisions for maximum profitability and competitive advantage.
How can brands use mScanIt to improve discoverability?
Brands can use mScanIt to improve discoverability by tracking Share of Shelf (SOS) across platforms, cities, and categories. It provides keyword recommendations, monitors digital shelf performance, and analyzes competitor strategies on sponsored ads—enabling brands to boost visibility and optimize keyword-driven actions.
