Levelling up marketing 4.0 with safety, transparency and insights
Making Advertising Safe & Relevant
Our media brand safety suite, mF Pace provides best-in-class brand reputation protection by identifying brand-unsafe content, reducing brand abuse and maximising visibility and trust.
V.O.P. Framework
Verify
We leverage our advanced AI-ML-based technology and algorithms, verify the content and context of the media placements and avoid placement beside controversial and harmful topics. This includes scanning across the websites and major video streaming platforms, to assess whether the ads are placed beside safe and relevant content and aligned with the brand’s values and guidelines.
Optimize
We enable the optimization of digital ads with data-driven insights and machine learning to make real-time adjustments to media placements and ensure placements beside brand-safe content. We provide clear insights to drive better performance leading to improved viewability, engagement and conversion rates while maintaining the brand’s integrity.
Protect
We ensure proactive measures to prevent brand safety risks. With predefined filters and blacklisting ad placements beside unsafe content, we reduce the risk of brand safety and help maintain a positive brand image. Monitoring for emerging risks and threats, we empower brands to take immediate action and protect the brand’s reputation.
Fortifying Brands with
Cutting-Edge Safety Technology
mF Pace expands the scope of your digital advertisements by placing your ads beside safe and contextually relevant content to increase the chances of being visible to your intended audience
Real-Time Blacklisting of Placements
mF Pace helps to stay above the ever-evolving brand safety threats by tracking and analysing live campaigns in real-time to ensure that your ads are not appearing beside unsafe or irrelevant content.
Easily Expandable Exclusion List
Our proactive exclusion approach curates an easily expandable exclusion list that helps to eliminate unsafe ad placements to enhance the campaign reach and maintain brand integrity.
Highly Effective Content Validations
We run a round-the-clock content validation process for identifying non-compliant content based on contextuality, relevancy and sentiment of the content to synchronize with brand content.
Comprehensive Brand Safety Measurements
Our data-driven approach ensures to provide detailed insights into the ad placements analysis post the completion of the campaigns to enable brands to make future decisions with transparency.
Detection of Regional Brand Unsafe Content
Our capabilities are beyond the limitations of regional and vernacular content. We use a novel approach to identify unsafe content based on regional context.
200
Flagged Content Globally
96
Content Avoidance / Safety Alert Categories
50
Languages Supported for Classification
