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We are the ANTI-VIRUS
for your Digital Journey 

WHY mFilterIt ?

We are on a mission to create trust, uphold integrity, drive growth & value across the digital ecosystem. Our team’s expertise in AI, ML and data sciences allows us to save you digitally across all touchpoints. We are the essential tool in a digital marketer’s handbag. We empower our customers with a holistic view of their respective journeys’ in the digital ecosystem by providing them with accurate real-time data that helps them understand their returns on their digital investments.

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Power of AI/ML

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Future

Ready Tech

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Real-Time

Tracking

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Seamless

Integration

TRUSTED BY

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IMPACT

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3.5+ Billion
unique device coverage

20% 
saved campaign budget drainage

100K+ 
brands analyzed

$400+ Million
saved for clients

1+ Billion 
video frames analyzed for clients

1500+ 
eCom website tracked

12+ Billion
verified transactions based on reputation check

100K+ 
infringement instances identified

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mFilterIt - ADDING TRUST TO DIGITAL

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Brand Safety & Suitability to maximise impact and growth

Protects brand reputation online and takedown on digital brand abuse

Seamless
identity verification optimizing customer experience

Enterprise wide eCom solution to set, track & achieve KPI's and KRA's  

eCom business intelligence solution to multiply e-performance growth

Eliminating
ad fraud across
all marketing campaigns

Build trust & confidence with frictionless authentication

The best technology for better business decisions powered by AI & ML

OUR PORTFOLIO

Ad Traffic Validation

mFilterIt’s ad fraud detection solution provides deterministic ad-fraud detection & prevention for both App & Web campaigns and help advertisers save money with better ROI.

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Brand Hygiene Protection

Get the full visibility and control of your marketing campaigns with advanced algorithms that safeguard brands from safety and infringement issues. 

eCommerce
Competitive Analytics

Map your brand to the eCommerce landscape to enhance market share with real-time market intelligence. 

Mobile Identity Solution

Seamless identity verification to eliminate risk and fraud at a single go with minimal user input and reducing friction in identity validation

mFilterIt - INSIGHTFUL READS

Brand Safety: Contextual Targeting is Flawed!

How Does Click Injection Affect a Brand’s Users?

How Does Brand Safety Adversely Impact Brands and Publishers?

4 Common Reasons for Cart Abandonment on eCom Stores

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Hamad Malik
CMO, Starzplay

We started working with mFilterlt and almost instantly saw value is subscribing to the service as it helped us challenge and optimize traffic sources, weed out under performing partners and scale with confidence leading to marketing budget optimization.

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Haris Khan
Head Acquisition, Careem

Ad-fraud is a challenge with every ad network - Careem works closely with partners to control the fraud and improve the traffic quality using mFilterIt fraud detection tool. The tool categorically identifies the type of fraud and helps understand real value additional by ad-network.

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Ganesh Sonawane
Sr. Digital Manager, Virgin Mobile

mFilterit have been a fantastic partner in not only helping us identify fraud sources but also optimize and identify where we can scale our investments. The team at mFilterlt have consistently delivered performance and have extended the support with respect to managing our partners.

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Parth Desai
Sr. Manager, Pidilite

With the support of mFilterlt, we were able to improve the efficiency of our performance marketing spends and optimize our call centre bandwidth basis the quality of the lead. The detailed transactional reporting provided by mFilterlt helped us deliver outstanding business results.

YOU ARE IN HAPPY COMPANY