Adding Trust to Digital
with Enhanced
Trust Efficiency ROI optimization Brand Integrity Data Transparency
Playing a tug-of-war between Trust and Transparency
in digital?
mFilterIt can be your balance scale. A new-age tech-driven company on a journey to shrink down the black box and add trust and transparency to the digital ecosystem. We help industry-leading brands to stay ahead of the curve using the power of data and innovative tech solutions to verify, optimize and protect your marketing efforts. We are driven by a mission to empower you to enable your digital growth with the help of technology that provides you with true data, transparent measurements and intelligent decision-making.
V.O.P. Framework
Levelling up marketing 4.0 with safety, transparency and insights
Verify
Ensuring accurate and quality data
We validate your data & traffic from marketing sources to take swift action against invalid ad traffic, drive actionable insights and ensure it is reliable and authentic to reduce the risk of errors and ensure effective decision-making with true data.
Optimize
Enabling granular level efficiency
We empower you with actionable data to refine your strategies and achieve the best possible results with actionable insights leveraging the transparent data acquired to optimize marketing efforts efficiently, maximising returns and staying ahead of the competition.
Protect
Safeguarding from evolving digital risk
We protect your brand reputation by monitoring the unauthorized use of brand assets and evolved digital risks like transaction laundering and affiliate monitoring by implementing proactive security measures to reduce its impact and maintain brand integrity.
Innovative Solution
To Drive Your Digital Growth
mF Valid 8 | Ad Traffic Validation
Who is seeing your ads – Bots or Humans?
Stay ahead of the sophisticated bots and ever-evolving ad fraud techniques with mF Valid8, a full-funnel ad traffic validation solution. Power up your ad campaigns by identifying and eliminating junk leads falsely attributed traffic sources up to the event stage, to reduce wasteful spending and invest in reaching your intended audiences with a clean cohort of data.
mF Pace | Media Brand Safety
Are your ads seen beside
safe & relevant content?
Monitor your digital ads and ensure they are appearing beside safe and contextually relevant content, complying with the GARM guidelines. Take proactive action against ads placed beside unsafe content and protect your brand from being associated with objectionable content.
mF Effcent | Search & Creator Monitoring
Are your affiliates & influencers complying with brand regulations?
Keep an eye on your affiliates and influencers to reduce brand abuse and increase the efficiency of campaigns with reliable partners. Monitor the usage of your brand assets and effectively ensure affiliate partner program regulation across platforms to maintain brand integrity.
mF mScanIt | Digital Commerce Intelligence
Want to upgrade your eCommerce business with hidden insights?
Stay on top of your customer’s mind with the power of extensive digital commerce intelligence. Leverage the power of advanced insights to maximize your sales on third-party eCommerce channels and strategically optimize your customer’s journey at every touchpoint to leave a lasting impression.
mF Sentinel+ | Brand Protection Suite
Want to ensure your brand’s digital assets are protected?
Safeguard your brand’s digital integrity across the digital ecosystem with open-source intelligence. Proactively monitor, manage and takedown misused brand assets in real-time and avoid instances of brand abuse by violators.
mF Tickr | Creative & Content Compliance
Is your content adhering to brand & local protocols?
Maintain your brand integrity across platforms with AI-powered compliance solutions. Stay on top of the brand and local guidelines and ensure consistency of messaging across channels, hence maximizing efficiency and reducing manual errors.
What Our Clients Say
Making Digital Secure & Sustainable
Leveraging the power of advanced technology and AI & ML, we are enabling brands to outclass the dynamic growth of digital.
We are your partner of trust
Invest in digital without fear with a trusted verification, measurement and protection partner who can help you at every step of your digital journey.
We talk numbers, not words
Take the power in your hand with clean, detailed data that can help you make business decisions with 10x confidence.
We innovate to solve complex problems
Push your boundaries of growth with an innovative and dynamic stack of solutions to address your complex problems and achieve maximum efficiency.
We are your mirror of clarity
Market your brand digitally fearlessly with crystal-clear transparency, build trusted relationships with partners and make business decisions efficiently.
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FAQ’s
