Adding Trust to Digital with Enhanced

Nicolo Petrone, CEO & Founder, 1000Farmacie

3. April, 2025.

“At 1000Farmacie, we’ve always prioritized sustainable growth and customer trust. MFilterIt helped us identify and address fraudulent activity—particularly in our affiliate partnerships—where we found 28% of website visitors at sale level were invalid. Their rigorous monitoring and actionable insights enabled us to protect our brand reputation, optimize our marketing investments, and maintain a high level of transparency in our digital operations. This partnership has underscored our commitment to providing an authentic, value-driven experience for our customers, safeguarding both our business and our brand.”

Harneet Bhalla

CMO, 1000Farmaci

Partnering with MFilterIt, we discovered that over 9% of our affiliate traffic and up to 16% across all channels were flagged as invalid, hurting our ROI and inflating performance metrics. By leveraging MFilterIt’s real-time fraud detection and validation solutions, we reallocated our budgets toward legitimate affiliates and eliminated non-human traffic. As a result, our marketing efficiency improved by 10%, allowing us to focus on genuine customer engagement and ensuring every marketing euro is put to optimal use.”

Sanchit Jain

Yogabar

"The foundation of Yogabar's e-commerce strategy is data-driven decision-making, and Mscanit has been a crucial ally along the way. They have helped us with insights into SKU availability, pricing trends, and competitor benchmarking thanks to their strong data scraping capabilities across many platforms - Blinkit, Instamart, Amazon, Flipkart, DMart Ready, Big Basket & Zepto. We can proactively find gaps, improve pricing tactics, and guarantee that our products maintain their competitiveness across markets. This product has enabled us to make fast, well-informed decisions because to the platform's capacity to centralize important data, which has greatly increased our efficiency. We greatly value Mscanit's dependable technology, easy assistance, and ongoing improvements, which enable us to maintain our lead in the rapidly evolving e-commerce market."

Moumita Das

PepsiCo

"mfilterit has truly helped us to capture and work on improving one of the biggest levers of ecommerce – availability. In today’s age of rapidly growing quick commerce, the biggest lever to scale business is to ensure the right product is available at the right place at the right time. With the q-com rapidly expanding mfilterit has helped us to provide an accurate representation of availability across 500 pincodes, thus enabling sales team to take corrective actions and improve the quality of discussions with customers. This in turn is helping us build a sustainable business month on month."

Abhijeet Bishnoi

Associate Manager, PepsiCo

"We have had a fantastic experience working with mFilterIt. Their team has been instrumental in customizing reports to meet our specific needs, ensuring we have the data that truly matters for our business. The response time for our requests is impressively quick, demonstrating their commitment to client satisfaction. They are not only highly engaged but also take full responsibility for every task at hand. With their help, we've been able to drive authentic and realistic numbers in our markets, effectively highlighting the right pain points. mFilterIt has truly become a valuable partner in our success."

Soumajit Chail

Deputy Manager, Titan Bags

"One of the biggest challenges we faced was regarding the regular monitoring of Price Breaches & Unavailability at the front end in spite of having enough stock at back-end stock. MFilterit Team successfully scrapped the data on a regular basis and helped us identify the gaps and improve our availability and control our price breaches successfully. Having a portfolio of more than 6000 listings was difficult to manage and monitor and that too with multiple sellers. The MScanit tool really helped in that aspect."

Abdulrahman Mohamed

Lipton, eCommerce Merch. & Ops.

"We have consistently encountered challenges related to availability, particularly with our Quick Commerce customers, as tracking availability by individual door has proven to be difficult. However, thanks to the efforts of the mScanit team and the innovative technology utilized in their tool, we have successfully enhanced our availability for Quick Commerce clients. This improvement empowers us to fully engage with our customers and unlock the full potential of our business partnerships."

Aditi Singh

Product Manager, Zee

"The ad-fraud site helps me evaluate my digital presence, the brand's identity and understand potential risk items. It has provided me solutions ranging from traffic to competition insights."

Avinash G

Manager, Fan2Play Games

"mFilterIt was able to detect and highlight the click fraud cases through different affiliates in a timely manner. mFilterIt was able to help to catch false user and provide a ability to block them instantly."

Aditya C.

eCommerce Manager, OnePlus

"It is helping my business understand and evaluate risks related to E- Commerce management for my organization. Also, it helps me mitigate those risks through its unique offering."

Rahul Kumar - Growth

Sr. Growth Manager, Apollo 247

mFilterIt has been very handy in blocking the sites that are giving us fraudulent traffic and clicks.  

Ravi Verma

Senior Manager - Programmatic, Havas Media India Pvt Ltd

Cutting down fraud billing for affiliates.    

Bikash Jain

Deputy Manger - Marketing, Casio India Co. Pvt Ltd

Help in identifying fraud publishers/audiences, and subsequently improving ROI by eliminating those bot led traffic that are of no use.