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We are the ANTI-VIRUS
for your Digital Journey
TRUSTED BY

IMPACT

3.5+ Billion
unique device coverage
20%
saved campaign budget drainage
100K+
brands analyzed
$400+ Million
saved for clients
1+ Billion
video frames analyzed for clients
1500+
eCom website tracked
12+ Billion
verified transactions based on reputation check
100K+
infringement instances identified

mFilterIt - ADDING TRUST TO DIGITAL

Brand Safety & Suitability to maximise impact and growth
Protects brand reputation online and takedown on digital brand abuse
Seamless
identity verification optimizing customer experience
Enterprise wide eCom solution to set, track & achieve KPI's and KRA's
eCom business intelligence solution to multiply e-performance growth
Eliminating
ad fraud across
all marketing campaigns
Build trust & confidence with frictionless authentication
The best technology for better business decisions powered by AI & ML
OUR PORTFOLIO
Ad Traffic Validation
mFilterIt’s ad fraud detection solution provides deterministic ad-fraud detection & prevention for both App & Web campaigns and help advertisers save money with better ROI.

Brand Hygiene Protection
Get the full visibility and control of your marketing campaigns with advanced algorithms that safeguard brands from safety and infringement issues.
Mobile Identity Solution
Seamless identity verification to eliminate risk and fraud at a single go with minimal user input and reducing friction in identity validation
WHY mFilterIt ?
We are on a mission to create trust, uphold integrity, drive growth & value across the digital ecosystem. Our team’s expertise in AI, ML and data sciences allows us to save you digitally across all touchpoints. We are the essential tool in a digital marketer’s handbag. We empower our customers with a holistic view of their respective journeys’ in the digital ecosystem by providing them with accurate real-time data that helps them understand their returns on their digital investments.

Power of AI & ML

Future
Ready Tech
Real-time
Tracking

Seamless
Integration

mFilterIt - INSIGHTFUL READS


Hamad Malik
CMO, Starzplay
We started working with mFilterlt and almost instantly saw value is subscribing to the service as it helped us challenge and optimize traffic sources, weed out under performing partners and scale with confidence leading to marketing budget optimization.

Haris Khan
Head Acquisition, Careem
Ad-fraud is a challenge with every ad network - Careem works closely with partners to control the fraud and improve the traffic quality using mFilterIt fraud detection tool. The tool categorically identifies the type of fraud and helps understand real value additional by ad-network.

Ganesh Sonawane
Sr. Digital Manager, Virgin Mobile
mFilterit have been a fantastic partner in not only helping us identify fraud sources but also optimize and identify where we can scale our investments. The team at mFilterlt have consistently delivered performance and have extended the support with respect to managing our partners.

Parth Desai
Sr. Manager, Pidilite
With the support of mFilterlt, we were able to improve the efficiency of our performance marketing spends and optimize our call centre bandwidth basis the quality of the lead. The detailed transactional reporting provided by mFilterlt helped us deliver outstanding business results.