unique device coverage
saved campaign budget drainage
saved for clients
video frames analyzed for clients
eCom website tracked
verified transactions based on reputation check
infringement instances identified
mFilterIt - ADDING TRUST TO DIGITAL
Brand Safety & Suitability to maximise impact and growth
Protects brand reputation online and takedown on digital brand abuse
identity verification optimizing customer experience
Enterprise wide eCom solution to set, track & achieve KPI's and KRA's
eCom business intelligence solution to multiply e-performance growth
ad fraud across
all marketing campaigns
Build trust & confidence with frictionless authentication
The best technology for better business decisions powered by AI & ML
Ad Traffic Validation
mFilterIt’s ad fraud detection solution provides deterministic ad-fraud detection & prevention for both App & Web campaigns and help advertisers save money with better ROI.
Brand Hygiene Protection
Get the full visibility and control of your marketing campaigns with advanced algorithms that safeguard brands from safety and infringement issues.
WHY mFilterIt ?
We are on a mission to create trust, uphold integrity, drive growth & value across the digital ecosystem. Our team’s expertise in AI, ML and data sciences allows us to save you digitally across all touchpoints. We are the essential tool in a digital marketer’s handbag. We empower our customers with a holistic view of their respective journeys’ in the digital ecosystem by providing them with accurate real-time data that helps them understand their returns on their digital investments.
Power of AI & ML
mFilterIt - INSIGHTFUL READS
We started working with mFilterlt and almost instantly saw value is subscribing to the service as it helped us challenge and optimize traffic sources, weed out under performing partners and scale with confidence leading to marketing budget optimization.
Head Acquisition, Careem
Ad-fraud is a challenge with every ad network - Careem works closely with partners to control the fraud and improve the traffic quality using mFilterIt fraud detection tool. The tool categorically identifies the type of fraud and helps understand real value additional by ad-network.
Sr. Digital Manager, Virgin Mobile
mFilterit have been a fantastic partner in not only helping us identify fraud sources but also optimize and identify where we can scale our investments. The team at mFilterlt have consistently delivered performance and have extended the support with respect to managing our partners.
Sr. Manager, Pidilite
With the support of mFilterlt, we were able to improve the efficiency of our performance marketing spends and optimize our call centre bandwidth basis the quality of the lead. The detailed transactional reporting provided by mFilterlt helped us deliver outstanding business results.