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Trusted by the World’s Biggest Digital-Front Brands

V.O.P. Framework

Levelling up marketing 4.0  with safetytransparency and insights



We monitor and identify sophisticated ad fraud techniques across the funnel to ensure legitimate incoming ad traffic. This involves validating various parameters like traffic sources, click-through rates, conversion rates, lead quality etc. We enable advertisers to analyze the quality of their ad traffic.



Leverage transparency across the ad campaigns to identify areas for improvement. By analysing the validated traffic data, you can make data-driven decisions and optimize ad spends with confidence. Reinvest in campaigns generated by genuine traffic and minimize wasteful spending on invalid traffic.



Add a layer of security to the ad campaigns with an ad traffic validation solution. Curb the impact of fraudulent activities on ad campaigns by detecting and mitigating suspicious sources in real time. By identifying and blocking fraudulent traffic sources, advertisers can maintain the integrity of their advertising campaigns.

Pioneering Anti-Fraud Solution
for Ever-Evolving Threats

Stay Ahead of Every Threat with Full-Funnel Protection

Ad fraud is evolving faster and becoming discreet and invisible to the human eye. We conduct deep advanced checks leveraging the power of AI & ML capabilities to identify human-like patterns and block them at their prime at every stage of the sales funnel starting from impressions to events.   

ad protection
fraud traffic detection

Safeguard Against Sophisticated Fraud Techniques

The fraud techniques are evolving, and you need an advanced solution, such as our fraud protection services, to identify general invalid traffic like click fraud, geo fraud etc. as well as sophisticated fraud patterns like click injection and incent fraud. We go beyond the basic rule-based checks to identify and eliminate advanced fraud patterns

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Invest in Effective Campaigns with Advanced Insights

Invalid traffic does not just lead to ad wastage but disrupts the entire marketing strategy with continuous investment in inefficient ad campaigns. Our detailed dashboard provides log-level data to power your campaigns and reduce the guesswork to ensure you pay for only real outcomes.

campaign optimization
advertising programmatic

Integrate with Major Platforms Seamlessly

Experience an effortless integration process across major platforms like DV360, Google Display Network, Roku, Xandr and many more. Our seamless model enables brands to start their validation process without any fuss or complex processes. We are integrated with both biddable and non-biddable platforms.

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Get Faster Resolution with the Combined Expertise of Machine and Human

Solve your complex problems with the right technology and human inclusion balance and experience a seamless, error-free, swift resolution. Our team of experts provide hand-on-hand support to help you cross the blockages with ease.

ad fraud solution
sophisticated fraud

Fight Against Sophisticated Fraud with a Multi-Layered Approach

Stay a step ahead of the ever-evolving sophisticated fraud threats with a combination of AI, ML and data science algorithms, behavioural and heuristic analysis and human-involved verification to ensure that you have robust protection against advanced fraud techniques.

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Unique Device Coverage


Ad Transactions Validated Weekly


Average ROAS Improvement


Saved for Clients

Protect All Fronts with Best-In-Class Ad Fraud Solution

Why mFilterIt

Valid8 is a comprehensive Ad Fraud Prevention and full-service suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovate technologies and strategies. We protect your digital spends across all media platforms by providing valid traffic analysis & fraud detection solutions for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.

Intuitive and Powerful

  • Overall Campaign Performance
  • Sources of Fraud
  • Category of frauds & their sub categories
  • Filters basis Publishers, Campaign, Time Period & Fraud Categories
  • Mapping of Sub Fraud Categories
  • Downloadable Reports for Sharing and more