Valid8
Ad Fraud Prevention and Traffic Validation
Advertise fearlessly and add transparency in advertising campaign. Full-funnel protection with ad traffic validation, visit-lead optimizations and preventing wastage of ad spend across the web, app and programmatic ad ecosystem.
Trusted by the World’s Biggest Digital-Front Brands
Protect All Fronts with Best-In-Class Ad Fraud Solution
Mitigating programmatic ad fraud to ensure quality inventory and improve viewability. Optimize performance for your programmatic ad campaigns across OTT platforms.
• Programmatic Fraud Detection
• Post-Bid Analysis
• Frequency Capping Validation
• Integrated Brand Safety
Validation
Validate and optimize campaigns across various platforms for brand & performance campaigns to boost outcomes & deliver efficiencies. Weed out invalid or fraudulent traffic on the web ecosystem.
• Lead & Sales Based Campaigns
• Attribution Platform
• Affiliate Campaigns
• Brand Bidding
in App
Identifying pre and post-install anomalies in ad traffic and creating real engagements throughout the customer’s journey of acquisition, engagement and retargeting.
• Retargeting Fraud Detection
• Coupon / Referral Fraud Detection
• Incent Fraud Detection
• Click & Impression Integrity
Anti-Fraud
Safeguarding Direct Carrier Billing (DCB) and VAS transactions with a multi-level anti-fraud defense mechanism for a seamless and secure digital ecosystem.
• Unique 3 Fence Défense Solution
• Seamless One Click VAS Subscription Validation
• Combination of Probabilistic and deterministic Models
Pioneering Anti-Fraud Solution for Ever-Evolving Threats
Stay Ahead of Every Threat with Full-Funnel Protection
Ad fraud is evolving faster and becoming discreet and invisible to the human eye. We conduct deep advanced checks leveraging the power of AI & ML capabilities to identify human-like patterns and block them at their prime at every stage of the sales funnel starting from impressions to events.
Safeguard Against Sophisticated Fraud Techniques
The fraud techniques are evolving, and you need an advanced solution, such as our fraud protection services, to identify general invalid traffic like click fraud, geo fraud etc. as well as sophisticated fraud patterns like click injection and incent fraud. We go beyond the basic rule-based checks to identify and eliminate advanced fraud patterns.
Invest in Effective Campaigns with Advanced Insights
Invalid traffic does not just lead to ad wastage but disrupts the entire marketing strategy with continuous investment in inefficient ad campaigns. Our detailed dashboard provides log-level data to power your campaigns and reduce the guesswork to ensure you pay for only real outcomes.
Integrate with Major Platforms Seamlessly
Experience an effortless integration process across major platforms like DV360, Google Display Network, Roku, Xandr and many more. Our seamless model enables brands to start their validation process without any fuss or complex processes. We are integrated with both biddable and non-biddable platforms.
Get Faster Resolution with the Combined Expertise of Machine and Human
Solve your complex problems with the right technology and human inclusion balance and experience a seamless, error-free, swift resolution. Our team of experts provide hand-on-hand support to help you cross the blockages with ease.
Fight Against Sophisticated Fraud with a Multi-Layered Approach
Stay a step ahead of the ever-evolving sophisticated fraud threats with a combination of AI, ML and data science algorithms, behavioural and heuristic analysis and human-involved verification to ensure that you have robust protection against advanced fraud techniques.
V.O.P. Framework
Levelling up marketing 4.0 with safety, transparency and insights
Verify
Validate incoming traffic from all sources. Weed out fraudulent, invalid or Bot traffic to ensure genuine engagement via click, impressions, events triggered and installs or conversions. It also validates VAS subscriptions in DCB ecosystem.
Optimize
Enhance Return on Ad Spend (ROAS), optimize your ad performance, and reach genuine audiences. Monitor reach vs frequency to achieve optimal results. Data-driven decision and ad strategies will optimize branding and performance campaigns.
Protect
Add a layer of security to the ad campaigns with an ad traffic validation solution. Curb the impact of fraudulent activities on ad campaigns by detecting and mitigating suspicious sources in real time. By identifying and blocking fraudulent traffic sources, advertisers can maintain the integrity of their advertising campaigns.
Unique Device Coverage
Ad Transactions Validated Weekly
Average ROAS Improvement
Saved for Clients
Why mFilterIt
Valid8 is a comprehensive Ad Fraud Prevention and full-service suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovate technologies and strategies. We protect your digital spends across all media platforms by providing valid traffic analysis & fraud detection solutions for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.
Intuitive and Powerful
Stay a step ahead of the ever-evolving sophisticated fraud threats with a combination of AI, ML and data science algorithms, behavioural and heuristic analysis and human-involved verification to ensure that you have robust protection against advanced fraud techniques.
