Valid8

Ad Fraud Prevention and Traffic Validation

Advertise fearlessly and add transparency in advertising campaign. Full-funnel protection with ad traffic validation, visit-lead optimizations and preventing wastage of ad spend across the web, app and programmatic ad ecosystem.

Trusted by the World’s Biggest Digital-Front Brands

Protect All Fronts with Best-In-Class Ad Fraud Solution

Pioneering Anti-Fraud Solution for Ever-Evolving Threats

Stay Ahead of Every Threat with Full-Funnel Protection

Ad fraud is evolving faster and becoming discreet and invisible to the human eye. We conduct deep advanced checks leveraging the power of AI & ML capabilities to identify human-like patterns and block them at their prime at every stage of the sales funnel starting from impressions to events.   

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Safeguard Against Sophisticated Fraud Techniques

The fraud techniques are evolving, and you need an advanced solution, such as our fraud protection services, to identify general invalid traffic like click fraud, geo fraud etc. as well as sophisticated fraud patterns like click injection and incent fraud. We go beyond the basic rule-based checks to identify and eliminate advanced fraud patterns. 

Invest in Effective Campaigns with Advanced Insights

Invalid traffic does not just lead to ad wastage but disrupts the entire marketing strategy with continuous investment in inefficient ad campaigns. Our detailed dashboard provides log-level data to power your campaigns and reduce the guesswork to ensure you pay for only real outcomes.

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Accuracy in Measurement and Validation with Click Tracker

Full-funnel protection starts with Click Fraud Prevention. Accurate click measurement and real-time verification boost campaign performance, offering clarity with click-to-conversion tracking. Customizable click tracker measure specific metrics, aligning with campaign goals. Integration with ad managers automates and provides a holistic view of campaign performance.

Integrate with Major Platforms Seamlessly

Experience an effortless integration process across major platforms like DV360, Google Display Network, Roku, Xandr and many more. Our seamless model enables brands to start their validation process without any fuss or complex processes. We are integrated with both biddable and non-biddable platforms.

Get Faster Resolution with the Combined Expertise of Machine and Human

Solve your complex problems with the right technology and human inclusion balance and experience a seamless, error-free, swift resolution. Our team of experts provide hand-on-hand support to help you cross the blockages with ease.

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Fight Against Sophisticated Fraud with a Multi-Layered Approach

Stay a step ahead of the ever-evolving sophisticated fraud threats with a combination of AI, ML and data science algorithms, behavioural and heuristic analysis and human-involved verification to ensure that you have robust protection against advanced fraud techniques.

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V.O.P. Framework

Levelling up marketing 4.0 with safetytransparency and insights

Verify

Validate incoming traffic from all sources. Weed out fraudulent, invalid or Bot traffic to ensure genuine engagement via click, impressions, events triggered and installs or conversions. It also validates VAS subscriptions in DCB ecosystem.

Optimize

Enhance Return on Ad Spend (ROAS), optimize your ad performance, and reach genuine audiences. Monitor reach vs frequency to achieve optimal results. Data-driven decision and ad strategies will optimize branding and performance campaigns.

Protect

Add a layer of security to the ad campaigns with an ad traffic validation solution. Curb the impact of fraudulent activities on ad campaigns by detecting and mitigating suspicious sources in real time. By identifying and blocking fraudulent traffic sources, advertisers can maintain the integrity of their advertising campaigns.

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Unique Device Coverage

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Ad Transactions Validated Weekly

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Average ROAS Improvement

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Saved for Clients

Why mFilterIt

Valid8 is a comprehensive Ad Fraud Prevention and full-service suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovate technologies and strategies. We protect your digital spends across all media platforms by providing valid traffic analysis & fraud detection solutions for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.

Intuitive and Powerful

Stay a step ahead of the ever-evolving sophisticated fraud threats with a combination of AI, ML and data science algorithms, behavioural and heuristic analysis and human-involved verification to ensure that you have robust protection against advanced fraud techniques.

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