Filters OFF: Unfiltered Voices from the Digital Frontliners
Filters OFF Ep03: Suchi Jain
Suchi Jain (GM, Madison World) shares sharp, practical insights on proactive brand safety, first-party data use, and intentional media planning. With clarity and confidence, she unpacks how to safeguard both budgets and brand value in today’s fast-moving digital space.
Filters OFF Ep05: Prashant Nandan
In this episode, Prashant Nandan (SVP, Publicis Media) breaks down ad fraud, brand safety, and why outcomes matter more than impressions. From SSPs to smart attribution, it’s a crash course in media accountability—minus the fluff. Recorded live at AdTech Delhi.
Filters OFF Ep06: Geetika Maheshwari
Geetika Maheshwari (Director, Customer Success at Single Interface) dives into full-funnel strategies, hyperlocal marketing, and smarter measurement beyond impressions. From brand safety to attention metrics, this episode offers actionable insights for anyone in digital or retail performance.
Filters OFF Ep07: Navnish Bhardwaj
Navnish Bhardwaj (VP Growth, Manras) breaks down bot traffic, brand safety, and why vanity metrics are misleading marketers. From clicks to conversions, this episode is a bold reminder that authenticity, trust, and meaningful engagement will define the future of digital success.
Filters OFF EP09 : Vikram Singh
Filters OFF features Vikram Singh, Head of Digital at ITC Hotels, on why brand safety is critical, ROI isn’t everything, and how early ad fraud protection saves more than money. A grounded, no-hype conversation on ethical media, smart metrics, and contextual targeting—explained through Messi and marketing.
Filters OFF EP10 : Tejaswini Khare
She dives deep into the blind spots plaguing digital advertising—from transparency issues on major platforms to the limitations of plug-and-play fraud solutions. She unpacks the measurement debate, explains walled gardens with a brilliant zoo analogy, and makes a strong case for advertiser accountability and smarter media decisions.
