Podcast
McDonald’s CMO on Strengthening Digital Marketing with Smarter Metrics
Learn to navigate digital marketing’s challenges, protect budgets, focus on key metrics, and use programmatic and market mix modeling for smarter, efficient brand growth. Watch now!
Watch on YouTube1000Farmacie CMO on Data, AI & Brand Trust
Discover how to optimize healthcare marketing with AI, ensure brand safety, navigate compliance, and track true metrics for growth. Practical tips for trusted campaigns.
Watch on YouTubeChetan Sharma on Attribution Myths, Ad Fraud & Brand Safety
Chetan Sharma uncovers travel marketing illusions—false KPIs, flawed playbooks, and brand safety risks—emphasizing why retention and repeat bookings matter more than vanity metrics.
Watch on YouTubeSenthil Govindan on Transparency, Ad-Fraud & The Future of Ad-Tech
Ad-tech decoded: Senthil Govindan on DSP opacity, SPO myths, cookieless gaps & why fraud is a budget leak, not a report. Transparency is survival.
Watch on YouTubePawrush Elavia on Growth, Speed & Store-Level Scaling at Zepto
Pawrush Elavia (Head of Growth, Zepto) joins Dhiraj Gupta to unpack real growth in India’s fast Q-commerce world—3× scale in a year, store-level impact, fraud-free signals, and why true marketing focuses on business outcomes, not vanity metrics.
Watch on YouTube