Agentic AI means the platform doesn't just automate isolated tasks, it autonomously plans, executes, monitors, and optimizes campaigns across marketplaces with minimal manual intervention, unlike conventional tools that handle only one part of the workflow.
mPulse connects with Amazon, Flipkart, BigBasket, Blinkit, Swiggy Instamart, JioMart, Noon, Carrefour, Lazada, and Shopee, letting brands and agencies manage all of them from one dashboard instead of switching between separate platform consoles.
Yes. Stock-based campaign control auto-pauses ad spend on out-of-stock SKUs and auto-resumes on restock, preventing wasted spend on products customers can't actually buy.
Both. Brands get centralized campaign control and ROAS-focused optimization; retail media agencies get multi-client management with cross-team consistency and instant, audit-ready reporting built specifically for agency workflows.
Beyond bid and budget management, mPulse includes Digital Shelf Intelligence, tracking Share of Search, category page share, and SKU-level availability for both your brand and competitors within the same platform.
It automates decisions via decision tables, rulesets, or simple triggers, applying bid shifts, budget pacing, and keyword updates automatically based on performance signals, so campaigns keep optimizing overnight, on weekends, and during traffic surges without manual input.