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Reports

INDUSTRY INSIGHTS

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10/10/22, 10:59 am

MONTHLY FRAUD LINE REPORT_AUGUST 2022

Organizations are now taking a more proactive stance when it comes to fostering business resilience and utilizing digital marketing as a result of India's rising trend of digital transformation. The Covid-19 pandemic has forced businesses to shift their...

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10/10/22, 10:59 am

MONTHLY FRAUD LINE REPORT_JULY 2022

Ad fraud has pervaded the entire marketing funnel which ultimately affects how an organization takes decision based on skewed performance data. Leveraging a data-focused approach to combat ad fraud, brands and marketers can...

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31/8/22, 9:40 am

QUARTERLY APP ECONOMY REPORT_APRIL-JUNE 2022

The rapid increase in app installations over the last few years has also made the marketers interested in mobile advertising. Going by estimates, digital ads are set to receive at least 30% share of total media ad spends, helping brands to...

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31/8/22, 9:34 am

MONTHLY FRAUD LINE REPORT_JUNE 2022

The healthcare sector saw a fraud rate of 45% in the industry. Fast adoption of technology as well as acquisition of MedTech companies by healthcare startups is leading to more burning of money...

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8/6/22, 11:08 am

MONTHLY FRAUD LINE REPORT_APRIL 2022

Ad fraud has pervaded the entire marketing funnel which ultimately affects how an organization takes decision based on skewed performance data. Leveraging a data-focused approach to combat ad fraud, brands and marketers can utilize...

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31/5/22, 6:25 am

QUARTERLY APP ECONOMY REPORT_JAN-MAR 2022

Rising demand for mobile-first services from consumers has laid the foundation for India's app economy. Covid19 pandemic has accelerated digital adoption across the world and today...

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31/5/22, 6:24 am

MONTHLY FRAUD LINE REPORT_MARCH 2022

As digital takes the frontline to keep the business up and running in the pandemic induced world, fraudsters are enjoying the digital playground to eat away into the marketing budgets veiled behind...