SPF & Strategy: How Top Sunscreen Brands are Dominating Online in India

The Indian sunscreen market is heating up-and not just because of the sun. Our latest Sunscreen Market Report dives deep into how both legacy brands and new-age disruptors are navigating the rapidly evolving digital landscape.

What You’ll Discover Inside:

1. Digital Shelf Domination: New-age brands like Aqualogica and Dot&Key are outpacing legacy giants on Instamart, Blinkit, and Nykaa—Dot&Key holds 36% of sponsored listings on Nykaa alone.

2. Pricing Insights: From Sheth’s premium ASP of ₹553 to Lakme’s value pricing at ₹340, uncover how brands position themselves across platforms.

3. Assortment Trends: A massive 84% of all sunscreen SKUs cater to “All Skin Types”, and SPF 50 variants make up 53% of the market.

4. Availability Challenges: Brands like Minimalist show just 1% availability in Mumbai on Blinkit—highlighting critical gaps in quick commerce distribution.

5. Content Strategies that Convert: How Foxtale’s use of videos, support images and a detailed A+ content setting new benchmarks for engagement and conversion.

Who is this report for:

Brand managers, digital marketers, skincare entrepreneurs, and anyone looking to scale in India’s booming skincare category.

⬇️Download the full report now to get actionable strategies, real data, and platform-specific insights that will help you outshine the competition.