Amazon Best Seller: What it Takes to Get This Badge?
Most online shoppers searching for a product on Amazon consider the best seller as the most reliable product in terms of quality and usage. The shopper believes such products would have the highest positive reviews and ratings and would match the expectations mentioned on the product page.
The best seller badge on Amazon is given to a product with the highest sales volume in a certain time period. The badge is often given to new products every hour. The best seller badge further helps to achieve higher sales more easily. In addition, the product appears in the top ten search results and, therefore, acquires higher visibility than its competitors.
Getting the best seller badge would require increasing the visibility of products so that more customers can find and purchase the product. The product discoverability and position on the search rank can get enhanced by optimizing the page title, images, and description. They play a crucial role in convincing the shopper that the product is worth it’s price.
The story doesn’t finish here. Amazon also has a Best Seller page, wherein the top selling products under a category are shown along with their ranking. The product with the highest rank often appears more times than others on the organic and sponsored search results of Amazon. Sometimes, the products from this list also become visible on unrelated keyword search results as well. Therefore, achieving the best seller badge is often a priority of ecommerce managers and retailers, as it helps to boost sales.
How to Get the Amazon Best Seller Badge?
Rank Higher on Organic Search and Sponsored Keywords
Product visibility on ecommerce marketplaces influences buying decisions. The product with the highest search rank on organic and sponsored keyword search results would appear before its competitors. Most customers often go for a product appearing in the top ten results.
Achieving a position in the top search results would require keyword optimization, title enrichment, and more. Measuring your product's performance against the top competitors in the ecommerce marketplace helps to find new areas of improvement and, ultimately, achieve the goal.
For example, if you measure the performance of a product's title with its top competitors and find that their title performance is higher than yours. Now, your ecommerce brand marketers could look at the competitors' page titles and find factors influencing the performance. Our eCommerce Competitive Analytics solution, mScanIt, helps brands to find areas for improvement. Brand marketers use the insights to enrich the product page title and increase the search rank on keyword search results.
Find the Category in Which Your Product Can Give Tough Competition
A product on Amazon can be a part of multiple categories and choosing the best one makes all the difference in the world. At times, you might be tempted to enlist the product under an irrelevant category because they offer the lowest competition. Enlisting a product in such a manner can signal wrong message to the online shopper and make them disinterested in it.
As such, the best way to get the best seller badge is to find a relevant sub-category or niche offering the lowest competition. Your sales might slightly get affected, but the chances of shoppers bouncing off your product page would significantly decrease. Moreover, you could keep the best seller badge for a longer duration under the chosen category.
But seasonal products like gift items, come under an exception to this guideline, as their sales don’t depend on category. Sometimes, sellers can achieve high sales and the best seller badge by placing seasonal products under an irrelevant category.
Set up Promotions for the Product that You Want to Sell the Most
Deciding the product that you want to sell the most on Amazon is not an easy choice for eCommerce managers. However, once the decision is made, the next step is to set up promotional campaigns such as ads, discounts, deals, etc., to boost sales. Display ads on eCommerce marketplaces grab the attention of even the browsers and turn a few of them into customers.
Similarly, discounts or limited-time deals entice online shoppers to buy the product. Eventually, the increase in sales through the promotions helps the product get the best seller badge. We would also suggest you run promotions under categories wherein Amazon’s private label brand has the least competition, as they undoubtedly have the upper hand otherwise. Getting the best seller badge would become much easier under such categories.
Our solution, mScanIt, also enables global brands to achieve real-time actionable insights on product promotions at category, platform, and other levels. Finding the ongoing product promotions of the competition becomes much simpler with our solution. Implementing mScanIt’s actionable insights into the campaigns has also enabled brands to achieve higher sales.
It's easy to say that all it takes to achieve the best seller badge is high sales volume, but attaining higher sales requires a lot of effort. Keyword optimization on product pages and finding the correct category are just a few methods for increasing visibility and sales volume.
As the best seller badge is given to new products every hour, it has become essential to have a solution that can find tracks metrics affecting eCommerce marketplaces. mScanIt, powered by mFilterIt, is a new-age technology that helps brands to track product prices, product page scores, etc.
Evaluating the results of own brand's products versus the top competitor's listings helps brand marketers take measures that can enhance the search rank and visibility, directly impacting sales. Connect with us to know more about the advantages of mScanIt for your brand.