Traffic Validation Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences? Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,…Expert OpinionJanuary 4, 2022
Digital Advertising Best Practices How mFilterIt is a CISO’s Secret Santa? Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity. There…Expert OpinionDecember 28, 2021
Brand Protection Is Cyber Security Now Synonymous to Brand Safety? Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out…Expert OpinionDecember 8, 2021
Campaign Optimization How Does Your Ad Campaign Work? The traditional methods of measuring the success of an ad campaign might not work for…Expert OpinionDecember 1, 2021
Traffic Validation Rising Menace of Ad Fraud in the MENA Region Digital adoption has recently witnessed widespread adoption, be it from the consumer’s end or by…Expert OpinionNovember 25, 2021
Traffic Validation Ad Fraud Through Domain Spoofing: What and Why Should You Know? Domain spoofing is a criminal act of impersonating a high-quality platform using a low-quality website…Expert OpinionNovember 15, 2021
Traffic Validation 5 Threats to Watch Out for this Black Friday 2021 The 2021 Black Friday is touted to become the largest retail event in the MENA…Expert OpinionNovember 15, 2021
Brand Protection Your Checklist to a Perfect Black Friday Sale Campaign It’s that time of the year again! Leaves turn to gold, nights get longer and…Expert OpinionNovember 11, 2021
Brand Protection Brand Safety : A Paradigm Shift in the Digital Age Using specialised BOTs powered with AI and ML, real time digital policing is helping brands…Expert OpinionOctober 29, 2021
Brand Protection Brand Infringement is the Gateway to Brand Safety Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat…Expert OpinionOctober 26, 2021