Achieving Higher Share-of-Shelf on Competitor’s Sponsored Keywords On eCom Platforms

A global oral care brand with an exponential presence across South-East Asia wanted to know the digital Share-of-Shelf (SOS) of its brand’s toothpaste product on the competitor’s sponsored keyword listings on eCom platforms like Lazada, Shopee, Tokopedia, etc. Using mScanIt, the brand increased the brand’s SOS and competitor keywords increased brand awareness and discoverability of sponsored listings on eCommerce platforms. Increased Search Ranking and Positioning and capturing more SOS by bidding on new competitor keywords increased the brand’s search rank and page positioning of its sponsored listing. Engaged with a Wider Target Audience