How a Travel Booking Brand Identified and Weeded Out Bot Traffic Affecting Their Ad Campaigns

The travel industry is abuzz with the onset of the vacation season. Online travel bookings have witnessed an upsurge in bookings as travelers are planning their summer vacation with family. Resultant, there’s a rise in digital transactions across travel and booking platforms. To make the most of the revenge traveling and planned traveling among users, brands are investing heavily in digital campaigns and advertisements to attract users with tempting offers. mFilterIt analyzed the visit and event summary of a leading online travel booking platform in India to understand the sudden upsurge in website and app traffic with no sales activity.