Detecting & Fighting Back Against Negative Reviews Through eCom Competitive Analysis

A leading biscuit manufacturer in India, with chocolate-filled and almond cookies as two of its best variants, was receiving a lot of negative reviews on e-commerce platforms like Amazon, BigBasket, Flipkart, etc. The company needed to understand the sentiment of the users posting the reviews on e-commerce platforms by an eCommerce Competitive Analysis solution. mScanIt helped the brand by conducting a detailed sentiment analysis of the reviews for their SKUs. Nearly 57% decrease in negative reviews about packaging of two of the most premium variants of the brand and 65% positive reviews in April compared to the previous average of 47%.