How a popular beauty & personal care brand identified fake app installs in the MENA region

69% of Beauty & Personal Care installs in the MENA region are fraudulent. 86% Fake events post app installation: sign-ups, transactions, any other in-app activity.

mFilterIt deterministically validates digital engagement by fine-tuning the return on digital spends within a brand-safe environment. Create true engagements within a trustworthy brand environment. Identifies and reports BOT-driven frauds hampering digital advertising performance along with issues adversely impacting the brand reputation and trust.