Fake Customer Care Numbers A Nightmare For The BFSI Sector

Fake Customer Care Numbers were a nightmare for a BFSI Sector giant. mFilterIt’s Brand Infringement Monitoring solution scanned over 2400 cities on the Internet (Google, Maps and reviews, social media, websites) to detect the presence of fake customer care numbers. Maharastra and Gujarat were high in such incidences with 667 cases, followed by Punjab, Delhi, and Haryana with 349 cases. West Bengal reported 290 incidences of brand impersonation. Over 2500 cases of fake customer care numbers were found on Google’s Q&A section.