How An eCom Brand Boosted Discoverability by Monitoring it’s Sponsored ‘Brand’ Keywords?

An FMCG conglomerate with the largest influence in South-East Asia was bidding on its brand keywords across e-commerce platforms like Tokopedia, Lazada, Shopee, etc. It only had access to the analytics

offered by the marketplace, specifically campaign performance.

 

The brand wanted to know factors that were influencing the buying decision of the online shoppers beyond the analytics provided by the e-commerce platform. mScanIt e-commerce intelligence, provided an in-depth analysis on discoverability and Share-of-Shelf (SOS), which is one of the biggest factors influencing the buying behavior of an online shopper. SOS monitors the discoverability of the product listings on e-commerce marketplace based on brand, competition, and generic keyword searches.