Next-Gen Solution for eCom SKU Management of a Leading Bakery Brand

A leading Indian bakery brand with wafers as its highest-grossing or hero product. The company competes with significant players in the FMCG industry. Upon analyzing the product availability, the brand found that the product availability across e-commerce platforms was around 36% across the country. With mScanIt stock management of hero products became seamless and highly effective. The brand could maintain its competitive edge in the key product category. Insights enabled the brand to take corrective measures for stockouts, specifically for authorized sellers.