Thai Department Store Boosts Results with Revenue Misattribution Prevention

A renowned Thai department store chain, is one of the largest department stores in Thailand. Their app has been designed to create the ultimate shopping experience connecting components seamlessly. They wanted to maximize its revenue out of its marketing spends. The team wanted to ensure that this revenue was not only coming from genuine sources but also wanted to check whether MMP attributed it to the correct publisher or not.

 

Install fraud came down from 33% to 21% in subsequent months active reporting by mFilterIt. Client savings of 24.9 million by identifying misattribution.