• Dhiraj Gupta

How mFilterIt is a CISO’s Secret Santa?

Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity.

There are several studies that suggest that more than half (50%) of any website’s (including mobile apps) traffic is BOT. These are both good and bad bots including spiders and crawlers. As a CISO or the security head of an organization, a line of defense is formed using sandpits, trap doors, honey pots, etc. This helps to capture the bad bots or at least deflect them. Here the CISO is adopting a reactive strategy to avoid DDOS, the nightmare of any security head.




While this is a great strategy, how about letting as minimal as possible bad BOT even touch the periphery of the digital assets of any organization? Exactly, that’s where mFilterIt, the secret Santa of a CISO arrives!


The larger the number of BOTs hitting any website or an app, the higher is the risk of the protection covers becoming ineffective eventually letting the bad BOTs into the systems. Ad fraud is one of the most common reasons for BOTs to hit the digital assets of any organization irrespective of its sector or size. Cyberattacks of other sorts usually happen with large organizations where an attacker would get something. So mostly, small and medium organizations have lower risk thresholds compared to very large and reputed organizations.


But every organization needs traffic and for that uses organic as well as inorganic techniques. It engages through a network of channels, some open to audit while others walled gardens where one is unaware of what’s exactly happening.


Leveraging the ad-fraud detection suites for both app and web, a CISO can develop the first line of defense which won’t let bad BOTs interface with the digital territories of an organization. Hence, it will reduce the burden on the cyberattack defense systems that it has in place. This front line of bad BOT detection creates a two-layer protection system, much akin to two-factor authentication systems which harden the security for any logins. Results have shown how two-factor authentication systems have made credentials more secure and reduced the risks of account hacking.


For cybersecurity, the approach right now is very reactive where a CISO builds a protection wall. It only activates when someone tries to hit the wall. However, with the BOT protection solution used for ad fraud, the inward traffic is validated at the source. So, it proactively doesn’t let most of the BOTs even reach this protection wall. This not only increases security but reduces costs significantly. Imagine the reduction in processing on the webserver side!


On this Christmas and New Year's eve, mFilterIt reaches out to CISOs as their secret Santa making their job much easier by increasing productivity. Let the CISOs also enjoy new year holidays while mFilterIt’s globally recognized suites, which are validating billions of impressions and clicks every year, help organizations work with sources that only bring in real humans for the engagement. Happy Holidays!



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