How Frequency Cap Breaches, Brand Safety Issues, & Invalid Traffic Waste Budget in OTT Ads

OTT advertising may seem efficient, but hidden issues waste your budget. 

An audit of 756M+ ad requests across CTV and mobile revealed key challenges—high blocked requests, especially on one platform, due to frequency capping breaches, brand safety risks, and invalid traffic. 

Some devices were flooded with repeated ads, far exceeding set limits, reducing reach to new audiences. At the same time, ads were found alongside unsafe content, putting brand reputation at risk. A portion of traffic also came from outdated devices, spoofed browsers, and data center IPs—indicating non-human or low-quality traffic. 

With real-time checks in place, these issues were controlled before delivery.  

The result? Ads reached genuine viewers, appeared in safe environments, and were distributed more effectively—driving better viewability and reliable performance. 

The bottom line: without proper monitoring, OTT ad spend can easily be misused—but with the right safeguards, every impression counts. 
Dive into the full infographic to explore the insights.