How a major Real Estate player countered a massive threat of impersonation and brand infringement across digital channels.

The real estate sector was leveraging digital platforms to generate interest and leads from potential buyers. But, came across a massive threat of impersonation and brand infringement across digital channels. For a real estate sector, where reputation is the success mantra, this is a nightmare! With mFilterIt besides a fake and unauthorised website, which used the brand’s name along with the project name in the domain created, the other issues was also highlighted and reported Fake / unauthorised social media handles promoting the properties of the real estate brand.Fake / unauthorised call centre numbers on social and other mediums for interested buyers to make an inquiry.