Ad Traffic Validation
Every performance marketer running a user acquisition campaign has the same goal – to increase.......
Ad fraud is not a myth anymore. It has been there for a long time.......
The USA digital advertising industry significantly relies on lead generation strategies. For advertisers in the.......
Here’s the truth that might hurt a little: An ad ‘seen’ does not mean the.......
Marketers have relied on viewability as a metric for the longest time to measure the.......
Ever celebrated a spike in installs, only to realize no one’s using your app? You’re.......