Click Fraud Plaguing the BFSI Sector
Did you know that over 40% of paid traffic sources are generated by bots, automated click, or some type of click fraud?
Ad Fraud is estimated to cost advertisers and brands an estimated of $44 billion to fraudulent activities by 2022. Studies also indicate that each year $1.5 billion is lost to affiliate marketing fraud.
Imagine the plight when the ad spends which was allocated to acquire new users and expand reach is now being cannibalized by nefarious affiliates!
mFilterIt analyzed affiliate installs in the banking sector towards the beginning of the 2nd quarter of this fiscal year. The result brought to light a very pertinent challenge that is plaguing the digital landscape.
Click Spam, Fake Attribution are all instances of Click Fraud, and they contribute to 74% of fraud.
IMPACT OF AFFILIATE FRAUD
Drained ad budgets Skewed cost per conversions
Brand reputation damage Abandonment by successful affiliates
Signs of Click Fraud
Unusual peak in number of clicks
Clicks beyond targeted location
Anomalies in performance data
Spike in search cost
How Can You Stop Click Fraud?
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Deep dive into the analytics
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