AI-Powered Counterfeit Detection

    Identify Counterfeit Listings. Safeguard Your Brand Equity

    Automated counterfeit risk assessment across e-commerce platforms and open web to identify fake product listings, analyzing price anomalies, seller authenticity, image similarity, brand abuse, and consumer complaints to classify and prioritize enforcement action.

    AI-Powered Counterfeit Detection
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    Risk signals analyzed per listing
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    Tiered classification: scored, not just flagged
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    Continuous monitoring across digital channels

    Five Gaps That Counterfeiters Are Exploiting Right Now

    Without a proactive anti-counterfeit detection solution, these blind spots compound into real brand and revenue damage.

    HOW IT WORKS

    The Three-Layer Automated Detection Pipeline

    From listing discovery to enforcement-ready classification, fully automated, zero manual triage.

    Stage 01

    Data Ingestion & Coverage

    • Brand & official product pages
    • E-commerce product listings
    • Unauthorized & third-party sellers
    Stage 02

    Multi-Attribute Risk Analysis

    • Product URLs & PDP structure
    • Brand name usage in title
    • Price anomalies & violations
    • Seller authenticity signals
    • Review keywords & poor ratings
    • Image similarity vs. standard assets
    Stage 03

    Risk-Based Classification

    • Each listing scored across all attributes
    • Tiered output to prioritize enforcement
    • Consolidated view across all channels
    Ready to protect your brand at scale?Explore the Solution
    TYPES OF COUNTERFEITS WE UNCOVER

    Four Ways Brands Get Faked. We Stop All of Them.

    Counterfeiting isn’t one problem - it’s four. Each type targets your brand differently. Our system identifies and classifies every form, so enforcement teams always know exactly what they’re dealing with.

    Exploitation icon

    Exploitation

    When your brand name is used to sell products outside your portfolio.

    Passing Off icon

    Passing Off

    Sellers who copy your trademarks, logo, or packaging to pass their goods off as yours.

    Fakes icon

    Fakes

    Products that look like yours but aren't, operating in SKU gaps your catalogue doesn't cover.

    Actual Counterfeits icon

    Actual Counterfeits

    Direct, unauthorized counterfeit products, built to deceive buyers and infringe your trademarks.

    WHY mFilterIt?

    What Our Counterfeit Detection Solution Delivers

    Early Detection of Counterfeit Listings

    Risk-Based Enforcement Prioritization

    Reduced Consumer Harm & Complaints

    Protection of Brand Equity & Marketplace Trust

    Operational Efficiency at Scale

    Regulatory & Compliance Readiness

    Counterfeits Are Just One Form of Brand Abuse

    Explore how our Brand Protection solution helps identify impersonation, trademark infringement, phishing domains, social media abuse, and other forms of digital brand misuse.

    Explore Brand Protection

    Ready to take back control of your brand equity?

    See how our AI-driven counterfeit risk assessment can be deployed across your brand presence, with actionable classifications from day one.