Click fraud is no longer limited to basic bot activity. Today, it quietly drains ad budgets, inflates performance numbers, and hides what real users are actually doing. Fake clicks and low-quality traffic can make campaigns look successful on dashboards while delivering little to no real business value.
This infographic breaks down how click fraud impacts web and performance campaigns and what advertisers should look for in an effective click fraud prevention approach. It highlights why stopping fake clicks alone is not enough and explains the importance of validating traffic quality, user behavior, and intent across the campaign funnel. You will also learn how smarter traffic analysis helps improve optimization decisions, protect ROI, and ensure that marketing spend drives genuine engagement.
Download the infographic to understand modern click fraud tactics, their real impact on ad performance, and how brands can protect their campaigns with better ad fraud detection tool like Valid8 by mFilterIt.