Combat Ad Fraud across App, Web  & VAS Subscription flows (Telcos) by Adding the Filter of Trust to your Ad Campaign for Better ROI

WE OFFER YOU THE 2X AD FRAUD DETECTION CAPABILITIES THAN EXISTING SOLUTIONS IN

App
FilterX

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Create real engagements through the customer’s journey of acquisition, engagement & retargeting in a brand safe app environment

Web
FilterX

Validate all campaigns across Brand and Performance on web including the Walled Gardens

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Lead
FilterX

Get genuinely interested prospects and optimize the acquisition cost

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Programmattic
FilterX

Maximize the return of your bid value by weeding out fraudulent engagements

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LET THE NUMBERS SPEAK

Our satisfaction resonates with your performance

3.5+ Billion

unique device coverage

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$400+ Million

saved for clients

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2+ Billion

ad transactions validated weekly

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15 Mins

time taken to go live

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30%

average ROAS improvement

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17% 

average saving per customer on their ad spends

CUSTOMER VALUED PROPOSITION

To play, press and hold the enter key. To stop, release the enter key.

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OUR AD FRAUD DETECTION PORTFOLIO

Shielding your advertisement campaigns from every fraud

Retargeting Fraud Detection

Programmatic

Fraud Detection

Web
Fraud Detection

App
Fraud Detection

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Lead

Fraud Detection

Coupon/ Referral

Fraud Detection

DCB VAS

Fraud Detection

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mFilterIt's AD FRAUD DETECTION STRATEGY

Protect your budgets across the funnel 

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Ad Visibility

Driven by potential customer v/s Software generated

Actual customer visit v/s Bot stimulated

Genuine leads v/s Fraud leads

Organic sales v/s False attributed sales

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Impressions

Clicks

Visits/Installs

Leads Events

Sale

DIRECT CARRIER BILLING FRAUD DETECTION SOLUTION

Integrated fraud management solution for Operators & Aggregators

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Replay

Attack

Fraud

Consent Bypass

Fraud

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ACTIVE FRAUD DETECTION

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Invalid

User Agent Fraud / Spoofing

Application Level DOS Attack

Desktop/ 
Feature Phone Fraud

Clickjacking

/I-Frame

Fraud

Wi-Fi

Hotspot

Fraud

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In-app Malware/ Malicious
App fraud

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Advanced MSISDN Injection
Fraud

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Backdoor Traffic

Fraud

UNIQUE DYNAMIC IMAGE 

Resistant to Bots, Programs, Malwares, OCR Readers 

Fraud Category Identified

Deterministic  Parameters

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Behaviourial Parameters

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Heuristic Parameters

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Probabilistic Parameters

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Unique 4 Fence Fraud Detection: Device Fingerprinting Solution

ELIMINATE FRAUD - Risk Scoring & Real-Time Blacklisting

LIVE DASHBOARD & REAL-TIME ALERTS

Improve LTV

Reduce

Complaints 

Optimized Customer Value Management

Drive ROI

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EDGE

WHY mFilterIt ?

mFilterIt’s Ad Traffic Validation solution is a full-service ad-fraud protection suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovates technologies and strategies. We protect your digital spends across all the media platforms by providing valid traffic analysis & fraud detection solution for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.

Intuitive and Powerful

Overall Campaign performance
Sources of Fraud
Category of frauds & their sub categories
Filters basis Publishers, Campaign, Time Period & Fraud Categories
Mapping of Sub Fraud Categories
Downloadable Reports for Sharing and more

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Affiliate

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Display

Social

Video

Highly Accurate Tracking

Search

Deepest Ad Fraud Detection &
Prevent Suite

Seamless Integration

Capabilties

Advance Optimization

Integrated

Infrastructure

Solution

Upgraded Fraud
Detection on Benchmarked campaigns

To Improve ROI

Powerful AI & ML capabilities in Advanced Analytics

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mFilterIt’s intuitive ML based platform protects brands against all types of digital ad fraud across various user touchpoints, making it the most extensive deterministic fraud protection tool

Bots

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Cookie

Stuffing

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Geo Fraud

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Ad Stacking

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Incent Fraud

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Fake User 

Data

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Click Injection

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Ad Pixel

Stuffing

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Duplicate 

Users

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Fake Contact

Info

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Blacklisted

IP

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Misleading

Ads

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COMPREHENSIVE FRAUD MANAGEMENT SOLUTION

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Monitoring your brand campaigns across various channels including Facebook, DV360, You tube

Real time reporting to take timely corrective measures for optimizing campaigns

Save your marketing spends with better & impactful ROI

Validate your retargeting campaigns

Differentiate a genuine engagement with that of a fake to acquire real and relevant audience for your business

Get genuine leads and save on your cost of acquisition

Drive campaigns on Pollution free data

Top Ad  Fraud prevention tool