Combat Ad Fraud across App, Web & VAS Subscription flows (Telcos) by Adding the Filter of Trust to your Ad Campaign for Better ROI

WE OFFER YOU THE 2X AD FRAUD DETECTION CAPABILITIES THAN EXISTING SOLUTIONS IN

App
FilterX

Create real engagements through the customer’s journey of acquisition, engagement & retargeting in a brand safe app environment

Web
FilterX

Validate all campaigns across Brand and Performance on web including the Walled Gardens

Lead
FilterX

Get genuinely interested prospects and optimize the acquisition cost

Programmattic
FilterX

Maximize the return of your bid value by weeding out fraudulent engagements

LET THE NUMBERS SPEAK

Our satisfaction resonates with your performance

3.5+ Billion

unique device coverage

$400+ Million

saved for clients

2+ Billion

ad transactions validated weekly

15 Mins

time taken to go live

30%

average ROAS improvement

17%

average saving per customer on their ad spends

CUSTOMER VALUED PROPOSITION

To play, press and hold the enter key. To stop, release the enter key.

OUR AD FRAUD DETECTION PORTFOLIO

Shielding your advertisement campaigns from every fraud

Retargeting Fraud Detection

Programmatic

Fraud Detection

Web
Fraud Detection

App
Fraud Detection

Book an Appointment

Lead

Fraud Detection

Coupon/ Referral

Fraud Detection

DCB VAS

Fraud Detection

mFilterIt's AD FRAUD DETECTION STRATEGY

Protect your budgets across the funnel

Ad Visibility

Driven by potential customer v/s Software generated

Actual customer visit v/s Bot stimulated

Genuine leads v/s Fraud leads

Organic sales v/s False attributed sales

Impressions

Clicks

Visits/Installs

Leads Events

Sale

DIRECT CARRIER BILLING FRAUD DETECTION SOLUTION

Integrated fraud management solution for Operators & Aggregators

Replay

Attack

Fraud

Consent Bypass

Fraud

ACTIVE FRAUD DETECTION

Invalid

User Agent Fraud / Spoofing

Application Level DOS Attack

Desktop/
Feature Phone Fraud

Clickjacking

/I-Frame

Fraud

Wi-Fi

Hotspot

Fraud

In-app Malware/ Malicious
App fraud

Advanced MSISDN Injection
Fraud

Backdoor Traffic

Fraud

UNIQUE DYNAMIC IMAGE

Resistant to Bots, Programs, Malwares, OCR Readers

Fraud Category Identified

Deterministic Parameters

Behaviourial Parameters

Heuristic Parameters

Probabilistic Parameters

Unique 4 Fence Fraud Detection: Device Fingerprinting Solution

ELIMINATE FRAUD - Risk Scoring & Real-Time Blacklisting

LIVE DASHBOARD & REAL-TIME ALERTS

Improve LTV

Reduce

Complaints

Optimized Customer Value Management

Drive ROI

EDGE

WHY mFilterIt ?

mFilterIt’s Ad Traffic Validation solution is a full-service ad-fraud protection suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovates technologies and strategies. We protect your digital spends across all the media platforms by providing valid traffic analysis & fraud detection solution for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.

Intuitive and Powerful

Overall Campaign performance
Sources of Fraud
Category of frauds & their sub categories
Filters basis Publishers, Campaign, Time Period & Fraud Categories
Mapping of Sub Fraud Categories
Downloadable Reports for Sharing and more