Combat Ad Fraud across App, Web  & VAS Subscription flows (Telcos) by Adding the Filter of Trust to your Ad Campaign for Better ROI

WE OFFER YOU THE 2X AD FRAUD DETECTION CAPABILITIES THAN EXISTING SOLUTIONS IN

App
FilterX

app.png

Create real engagements through the customer’s journey of acquisition, engagement & retargeting in a brand safe app environment

Web
FilterX

Validate all campaigns across Brand and Performance on web including the Walled Gardens

web.png

Lead
FilterX

Get genuinely interested prospects and optimize the acquisition cost

lead.png

Programmattic
FilterX

Maximize the return of your bid value by weeding out fraudulent engagements

prog.jpg

LET THE NUMBERS SPEAK

Our satisfaction resonates with your performance

3.5+ Billion

unique device coverage

​

6970.jpg

$400+ Million

saved for clients

​

6970.jpg

2+ Billion

ad transactions validated weekly

​

6970_edited.jpg

15 Mins

time taken to go live

​

6970_edited.jpg

30%

average ROAS improvement

​

6970.jpg

17% 

average saving per customer on their ad spends

CUSTOMER VALUED PROPOSITION

To play, press and hold the enter key. To stop, release the enter key.

Abstract Lines _edited.jpg

OUR AD FRAUD DETECTION PORTFOLIO

Shielding your advertisement campaigns from every fraud

Retargeting Fraud Detection

Programmatic

Fraud Detection

Web
Fraud Detection

App
Fraud Detection

001.png
fraud detection.png
Web Fraud Detection.png
Retargeting Fraud Detection.png
Referral Fraud Detection.png
Programmatic Fraud Detection.png
Lead Fraud Detection.png
App Fraud Detection.png
DCB VAS Fraud Detection.png

Lead

Fraud Detection

Coupon/ Referral

Fraud Detection

DCB VAS

Fraud Detection

4877182.jpg

mFilterIt's AD FRAUD DETECTION STRATEGY

Protect your budgets across the funnel 

Icon awesome-eye_edited.png
Icon awesome-location-arrow_edited.png

Ad Visibility

Driven by potential customer v/s Software generated

Actual customer visit v/s Bot stimulated

Genuine leads v/s Fraud leads

Organic sales v/s False attributed sales

cone.png

Impressions

Clicks

Visits/Installs

Leads Events

Sale

DIRECT CARRIER BILLING FRAUD DETECTION SOLUTION

Integrated fraud management solution for Operators & Aggregators

001.png
001.png

Replay

Attack

Fraud

Consent Bypass

Fraud

001.png
001.png
001.png
001.png

ACTIVE FRAUD DETECTION

001.png

Invalid

User Agent Fraud / Spoofing

Application Level DOS Attack

Desktop/ 
Feature Phone Fraud

Clickjacking

/I-Frame

Fraud

Wi-Fi

Hotspot

Fraud

001.png

In-app Malware/ Malicious
App fraud

001.png

Advanced MSISDN Injection
Fraud

001.png

Backdoor Traffic

Fraud

UNIQUE DYNAMIC IMAGE 

Resistant to Bots, Programs, Malwares, OCR Readers 

Fraud Category Identified

Deterministic  Parameters

ICON 3.png

Behaviourial Parameters

ICON.png

Heuristic Parameters

ICON 6.png

Probabilistic Parameters

ICON 2.png

Unique 4 Fence Fraud Detection: Device Fingerprinting Solution

ELIMINATE FRAUD - Risk Scoring & Real-Time Blacklisting

LIVE DASHBOARD & REAL-TIME ALERTS

Improve LTV

Reduce

Complaints 

Optimized Customer Value Management

Drive ROI

Logo reverse.png

EDGE

WHY mFilterIt ?

mFilterIt’s Ad Traffic Validation solution is a full-service ad-fraud protection suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovates technologies and strategies. We protect your digital spends across all the media platforms by providing valid traffic analysis & fraud detection solution for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.

Intuitive and Powerful

Overall Campaign performance
Sources of Fraud
Category of frauds & their sub categories
Filters basis Publishers, Campaign, Time Period & Fraud Categories
Mapping of Sub Fraud Categories
Downloadable Reports for Sharing and more

press to zoom

press to zoom

press to zoom

press to zoom
1/3
Elements 2.png

Affiliate

Elements 1.png

Display

Social

Video

Highly Accurate Tracking

Search

Deepest Ad Fraud Detection &
Prevent Suite

Seamless Integration

Capabilties

Advance Optimization

Integrated

Infrastructure

Solution

Upgraded Fraud
Detection on Benchmarked campaigns

To Improve ROI

Powerful AI & ML capabilities in Advanced Analytics

low_poly_banner_design_1711 [Converted].jpg

mFilterIt’s intuitive ML based platform protects brands against all types of digital ad fraud across various user touchpoints, making it the most extensive deterministic fraud protection tool

Bots

bot.png

Cookie

Stuffing

cookie stuffing.png

Geo Fraud

geo fraud.png

Ad Stacking

ad stack.png

Incent Fraud

incent fraud.png

Fake User 

Data

fake user.png

Click Injection

click injection.png

Ad Pixel

Stuffing

ad pixel.png

Duplicate 

Users

duplicate user.png

Fake Contact

Info

fake contact info.png

Blacklisted

IP

blacklisted ip.png

Misleading

Ads

mislead ads.png

COMPREHENSIVE FRAUD MANAGEMENT SOLUTION

344 [Converted].png

Monitoring your brand campaigns across various channels including Facebook, DV360, You tube

Real time reporting to take timely corrective measures for optimizing campaigns

Save your marketing spends with better & impactful ROI

Validate your retargeting campaigns

Differentiate a genuine engagement with that of a fake to acquire real and relevant audience for your business

Get genuine leads and save on your cost of acquisition

Drive campaigns on Pollution free data

Top Ad  Fraud prevention tool