
Combat Ad Fraud across App, Web & VAS Subscription flows (Telcos) by Adding the Filter of Trust to your Ad Campaign for Better ROI
WE OFFER YOU THE 2X AD FRAUD DETECTION CAPABILITIES THAN EXISTING SOLUTIONS IN
App
FilterX

Create real engagements through the customer’s journey of acquisition, engagement & retargeting in a brand safe app environment
Web
FilterX
Validate all campaigns across Brand and Performance on web including the Walled Gardens

Lead
FilterX
Get genuinely interested prospects and optimize the acquisition cost

Programmattic
FilterX
Maximize the return of your bid value by weeding out fraudulent engagements

LET THE NUMBERS SPEAK
Our satisfaction resonates with your performance
3.5+ Billion
unique device coverage
$400+ Million
saved for clients
2+ Billion
ad transactions validated weekly
15 Mins
time taken to go live
30%
average ROAS improvement
17%
average saving per customer on their ad spends
CUSTOMER VALUED PROPOSITION

OUR AD FRAUD DETECTION PORTFOLIO
Shielding your advertisement campaigns from every fraud
Retargeting Fraud Detection
Programmatic
Fraud Detection
Web
Fraud Detection
App
Fraud Detection









Lead
Fraud Detection
Coupon/ Referral
Fraud Detection
DCB VAS
Fraud Detection

mFilterIt's AD FRAUD DETECTION STRATEGY
Protect your budgets across the funnel


Ad Visibility
Driven by potential customer v/s Software generated
Actual customer visit v/s Bot stimulated
Genuine leads v/s Fraud leads
Organic sales v/s False attributed sales

Impressions
Clicks
Visits/Installs
Leads Events
Sale
DIRECT CARRIER BILLING FRAUD DETECTION SOLUTION
Integrated fraud management solution for Operators & Aggregators


Replay
Attack
Fraud
Consent Bypass
Fraud




ACTIVE FRAUD DETECTION

Invalid
User Agent Fraud / Spoofing
Application Level DOS Attack
Desktop/
Feature Phone Fraud
Clickjacking
/I-Frame
Fraud
Wi-Fi
Hotspot
Fraud

In-app Malware/ Malicious
App fraud

Advanced MSISDN Injection
Fraud

Backdoor Traffic
Fraud
UNIQUE DYNAMIC IMAGE
Resistant to Bots, Programs, Malwares, OCR Readers
Fraud Category Identified
Deterministic Parameters

Behaviourial Parameters

Heuristic Parameters

Probabilistic Parameters

Unique 4 Fence Fraud Detection: Device Fingerprinting Solution
ELIMINATE FRAUD - Risk Scoring & Real-Time Blacklisting
LIVE DASHBOARD & REAL-TIME ALERTS
Improve LTV
Reduce
Complaints
Optimized Customer Value Management
Drive ROI

EDGE
WHY mFilterIt ?
mFilterIt’s Ad Traffic Validation solution is a full-service ad-fraud protection suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovates technologies and strategies. We protect your digital spends across all the media platforms by providing valid traffic analysis & fraud detection solution for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.
Intuitive and Powerful
Overall Campaign performance
Sources of Fraud
Category of frauds & their sub categories
Filters basis Publishers, Campaign, Time Period & Fraud Categories
Mapping of Sub Fraud Categories
Downloadable Reports for Sharing and more

Affiliate

Display
Social
Video
Highly Accurate Tracking
Search
Deepest Ad Fraud Detection &
Prevent Suite
Seamless Integration
Capabilties
Advance Optimization
Integrated
Infrastructure
Solution
Upgraded Fraud
Detection on Benchmarked campaigns
To Improve ROI
Powerful AI & ML capabilities in Advanced Analytics
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mFilterIt’s intuitive ML based platform protects brands against all types of digital ad fraud across various user touchpoints, making it the most extensive deterministic fraud protection tool
Bots

Cookie
Stuffing

Geo Fraud

Ad Stacking

Incent Fraud

Fake User
Data

Click Injection

Ad Pixel
Stuffing

Duplicate
Users

Fake Contact
Info

Blacklisted
IP

Misleading
Ads

COMPREHENSIVE FRAUD MANAGEMENT SOLUTION
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