Valid8
Ad Fraud Prevention and Traffic Validation
Advertise fearlessly and add transparency in advertising campaign. Full-funnel protection with ad traffic validation, visit-lead optimizations and preventing wastage of ad spend across the web, app and programmatic ad ecosystem.
Trusted by the World’s Biggest Digital-Front Brands
Protect All Fronts with Best-In-Class Ad Fraud Solution
in App
Identifying pre and post-install anomalies in ad traffic and creating real engagements throughout the customer’s journey of acquisition, engagement and retargeting.
• Retargeting Fraud Detection
• Coupon / Referral Fraud Detection
• Incent Fraud Detection
• Click & Impression Integrity
Validation
Validate and optimize campaigns across various platforms for brand & performance campaigns to boost outcomes & deliver efficiencies. Weed out invalid or fraudulent traffic on the web ecosystem.
• Lead & Sales Based Campaigns
• Attribution Platform
• Affiliate Campaigns
• Brand Bidding
Validate CTV and OTT ad traffic to eliminate waste, ensure impression accuracy, detect F-cap violations, and maintain brand safety across placements.
• Impression Validation
• Frequency Cap Violation Detection
• Ad Placement Monitoring
• Brand Safety Monitoring
Anti-Fraud
Safeguarding Direct Carrier Billing (DCB) and VAS transactions with a multi-level anti-fraud defense mechanism for a seamless and secure digital ecosystem.
• Unique 3 Fence Défense Solution
• Seamless One Click VAS Subscription Validation
• Combination of Probabilistic and deterministic Models
Pioneering Anti-Fraud Solution for Ever-Evolving Threats
Stay Ahead of Every Threat with Full-Funnel Protection
Ad fraud is evolving faster and becoming discreet and invisible to the human eye. We conduct deep advanced checks leveraging the power of AI & ML capabilities to identify human-like patterns and block them at their prime at every stage of the sales funnel starting from impressions to events.
Safeguard Against Sophisticated Fraud Techniques
The fraud techniques are evolving, and you need an advanced solution, such as our fraud protection services, to identify general invalid traffic like click fraud, geo fraud etc. as well as sophisticated fraud patterns like click injection and incent fraud. We go beyond the basic rule-based checks to identify and eliminate advanced fraud patterns.
Invest in Effective Campaigns with Advanced Insights
Invalid traffic does not just lead to ad wastage but disrupts the entire marketing strategy with continuous investment in inefficient ad campaigns. Our detailed dashboard provides log-level data to power your campaigns and reduce the guesswork to ensure you pay for only real outcomes.
Accuracy in Measurement and Validation with Click Tracker
Full-funnel protection starts with Click Fraud Prevention. Accurate click measurement and real-time verification boost campaign performance, offering clarity with click-to-conversion tracking. Customizable click tracker measure specific metrics, aligning with campaign goals. Integration with ad managers automates and provides a holistic view of campaign performance.
Integrate with Major Platforms Seamlessly
Experience an effortless integration process across major platforms like DV360, Google Display Network, Roku, Xandr and many more. Our seamless model enables brands to start their validation process without any fuss or complex processes. We are integrated with both biddable and non-biddable platforms.
Get Faster Resolution with the Combined Expertise of Machine and Human
Solve your complex problems with the right technology and human inclusion balance and experience a seamless, error-free, swift resolution. Our team of experts provide hand-on-hand support to help you cross the blockages with ease.
Fight Against Sophisticated Fraud with a Multi-Layered Approach
Stay a step ahead of the ever-evolving sophisticated fraud threats with a combination of AI, ML and data science algorithms, behavioural and heuristic analysis and human-involved verification to ensure that you have robust protection against advanced fraud techniques.
V.O.P. Framework
Levelling up marketing 4.0 with safety, transparency and insights
Verify
Validate incoming traffic from all sources. Weed out fraudulent, invalid or Bot traffic to ensure genuine engagement via click, impressions, events triggered and installs or conversions. It also validates VAS subscriptions in DCB ecosystem.
Optimize
Enhance Return on Ad Spend (ROAS), optimize your ad performance, and reach genuine audiences. Monitor reach vs frequency to achieve optimal results. Data-driven decision and ad strategies will optimize branding and performance campaigns.
Protect
Add a layer of security to the ad campaigns with an ad traffic validation solution. Curb the impact of fraudulent activities on ad campaigns by detecting and mitigating suspicious sources in real time. By identifying and blocking fraudulent traffic sources, advertisers can maintain the integrity of their advertising campaigns.
Validate incoming traffic from all sources. Weed out fraudulent, invalid or Bot traffic to ensure genuine engagement via click, impressions, events triggered and installs or conversions. It also validates VAS subscriptions in DCB ecosystem
Enhance Return on Ad Spend (ROAS), optimize your ad performance, and reach genuine audiences. Monitor reach vs frequency to achieve optimal results. Data-driven decision and ad strategies will optimize branding and performance campaigns.
Add a layer of security to the ad campaigns with an ad traffic validation solution. Curb the impact of fraudulent activities on ad campaigns by detecting and mitigating suspicious sources in real time. By identifying and blocking fraudulent traffic sources, advertisers can maintain the integrity of their advertising campaigns.
Unique Device Coverage
Ad Transactions Validated Weekly
Average ROAS Improvement
Saved for Clients
Why mFilterIt
Valid8 is a comprehensive Ad Fraud Prevention and full-service suite that aims to improve ROAS with its integrated infrastructure. Our team of data scientists and technology experts continually innovate technologies and strategies. We protect your digital spends across all media platforms by providing valid traffic analysis & fraud detection solutions for both app and web campaigns. We provide end-to-end operational service support to pave the way to better ROI for our customers.
Intuitive and Powerful
Stay a step ahead of the ever-evolving sophisticated fraud threats with a combination of AI, ML and data science algorithms, behavioural and heuristic analysis and human-involved verification to ensure that you have robust protection against advanced fraud techniques.
Frequently Asked Questions
What are the methods of ad fraud?
The traditional methods of ad fraud were majorly bot-traffic, click farms, traffic coming from blacklisted IPs and VPNs. It was easier to identify them in a campaign due to their abnormal patterns.
However, with time these methods have become sophisticated and human-like. This has made it difficult to identify and differentiate between a bot and human traffic. Some of the sophisticated forms of ad fraud techniques are Click spamming, incent fraud, retargeting campaign fraud, fake attribution etc. Ad fraud is not limited to just one platform, its techniques can impact apps, programmatic campaigns, OTT and CTV platforms.
How can businesses detect ad fraud?
The advertisers earlier used methods like IP blocking and signature-based tracking by identifying abnormal patterns. Many traditional ad fraud detection vendors also implemented impression-level validation. However, these are limited to identifying general fraud patterns.
For sophisticated fraud patterns, advertisers need an advanced solution. Valid8 by mFilterIt provides a full-funnel detection using capabilities of AI and ML. They provide a log-level data of the fraud patterns helping advertisers to understand the reason behind invalid traffic and providing transparency of their ad traffic quality.
What is mFilterIt's Valid8?
mFilterIt's Valid8 is an advanced ad fraud detection developed to protect digital ad campaigns running across various digital platforms like search ads, apps, and emerging platforms like OTT, and CTV. The tool offers full-funnel protection by identifying and preventing invalid traffic beyond impressions till, thereby reducing ad spend wastage and enhancing return on ad spend.
Valid8 leverages AI, ML technology combined with data driven algorithms, along with behavioral and heuristic checks, to detect sophisticated fraud threats in real-time. This ensures robust protection against advanced fraud techniques, allowing advertisers to get transparency of their ad traffic quality and take proactive action to optimize their ad campaigns better.
Does this tool help prevent programmatic ad fraud?
Yes, mFilterIt’s Valid8 tool effectively helps advertisers to prevent programmatic ad fraud. The biggest limitation in programmatic campaigns is the lack of transparency. The advertisers are not aware where their ads are shown and who is watching their ads. To combat this, the tool provides a granular-level analysis of the ad placement and also ensures that the interactions are genuine. The tool also identifies traffic coming from MFA websites, blocking them proactively to reduce wastage of ad spends. These measures ensure cleaner traffic, transparency for the advertiser to take efficient decisions, and protect the integrity of programmatic advertising campaigns.
How does the solution handle mobile app ad fraud?
mFilterIt’s solution effectively tackles mobile app ad fraud by employing a comprehensive approach that covers post-bid detection and full-funnel protection, identifying fraud from impression to event level. Unlike Mobile Measurement Partners (MMPs), which are limited towards detecting fraud only at the pre-bid stage and have limited parameters to detect invalid traffic.
The tool is adept to identify sophisticated forms of ad fraud happening in re-engagement campaigns, incent campaigns and event campaigns.
How can I integrate Valid8 into my existing ad campaigns?
Valid8 tool can be integrated without any hassle. To validate web campaigns, there is a mFilterIt pixel which can be integrated easily within the existing tech stack. For app campaigns, the tool is integrated via an SDK. Both methods ensure seamless tracking of the campaign, identifying invalid traffic based on algorithms.
How does Valid8 ensure the accuracy of fraud detection?
Yes, Valid8 ensures the accuracy of fraud detection by leveraging AI and ML which helps to identify human-like patterns based on behavioral and heuristic checks. This provides a deeper analysis considering 60+ parameters to identify fraudulent activity with precision.
The tool helps to maintain high accuracy in detecting and mitigating the most sophisticated types of ad fraud. This comprehensive approach ensures that only legitimate traffic is processed, protecting your campaigns and maximizing ROI.
Is there any way to prevent PPC click fraud?
Yes, there are several effective ways to prevent PPC click fraud. It is assumed that the walled gardens have less fraud. However, there is a need to keep a closer check on these platforms using a third-party ad verification tool like Valid8 by mFilterIt. Leveraging its advanced methods, the tool helps to identify sophisticated bot patterns protecting the ad budget from getting wasted on bot traffic.
