Khushi.Goel

Fraudulent app installs are a hidden drain on marketing budgets, leading to inflated costs and misleading performance metrics. Kuku FM, a leading audio content platform, identified and tackled these issues to ensure its ad spend reached real users. The Challenge Ad fraud can take many forms, from fake installs to misleading attribution tactics. Without proper detection, brands end up paying for downloads that bring no value. Kuku FM uncovered key fraud patterns affecting its campaigns, impacting both budget efficiency and user engagement. The Solution To address these challenges, Kuku FM implemented a strategic fraud detection approach. This involved advanced filtering techniques, in-depth traffic analysis, and campaign-level optimizations, all aimed at eliminating fake installs and ensuring transparency in ad spend. The Impact The results were significant—cost savings, improved transparency, and better user acquisition outcomes. By eliminating fraudulent installs, Kuku FM strengthened its marketing effectiveness and maximized returns on investment. Want to dive deeper into the full strategy and impact? 📥 Download the infographic now to see the complete breakdown! Download   Submit