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full funnel validation

The dashboard says ROAS is up. Conversions are climbing. The team’s celebrating. But beneath the.......

pay-per-call

If you are selling products or services online in the US, there’s a good chance.......

Digital advertising has undergone a massive transformation. As audiences shift from traditional TV to streaming.......

You’re investing heavily in digital advertising, expecting real engagement, quality traffic, and conversions. But what.......

brand safety guide to auditing ad placements

Digital advertising has grown into a vast industry. Thousands of advertisers use advertising networks to.......

Mobile apps are big business and the same is apparent through the significant advertising budgets.......

how to detect and prevent ppc fraud in app campaigns

If you’re running a PPC campaign, check your analytics data. Do you see a rapid.......

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MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
Here's Why App Fraud Protection Is Essential at Every Funnel Stage & How mFilterIt Helps
If you are an app...
Stop Wasting Budget on Invalid Clicks: Here's How Click Fraud Prevention Tools Help Modern Marketers
Every click matters;...
Winning the Amazon Buy Box: Ecommerce Strategies to Maximize Prime Day Sales in 2025
The clock is ticking,...
Brand Safety in 2025: It’s Not a Checkbox Compliance Anymore for Digital Brands
Imagine you’re investing...
Ad Fraud in MENA Region: Understanding the Web and App Fraud & Its Business Impact
In recent years,...
Mobile Ad Fraud: Understand How it Kills Your ROAS and LTV & What You Can Do About It
Mobile app advertising...
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