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You’re investing heavily in digital advertising, expecting real engagement, quality traffic, and conversions. But what.......

brand safety guide to auditing ad placements

Digital advertising has grown into a vast industry. Thousands of advertisers use advertising networks to.......

Mobile apps are big business and the same is apparent through the significant advertising budgets.......

how to detect and prevent ppc fraud in app campaigns

If you’re running a PPC campaign, check your analytics data. Do you see a rapid.......

cloaking-in-brand- bidding-protect-your- traffic-&-revenue

Imagine spending years building a strong brand presence, only to have fraudsters hijack your traffic.......

DV360

If you’re currently managing YouTube Video Action Campaigns within Display & Video 360 (DV360), there’s.......

ad fraud solution

Picture this: The marketing team proudly delivers a new batch of leads, convinced that these.......

Latest Blogs Insights

Why Addressing Regional Nuances is Critical for Effective Media Brand Safety?
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The Hidden Cost of Managing Ads Across Multiple Ecommerce Marketplaces: How a Unified Marketing Platform Helps
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How mFilterIt’s Attention Metrics Tools Differs from Competitors?
Most branding campaigns...
Why Marketers Need to Move Beyond Viewability? Understand How MFA Sites Hurt Ad Performance & How Attention Metrics Help
Here’s the truth...
Affiliate Marketing Campaigns Promise Growth: How to Make the Most of it with Smart Affiliate Monitoring
The global affiliate...
Meta Lead Gen or Landing Page Forms: Which Brings You Better Leads?
You have done everything...
Rise in Brand Infringement Scams: Why Brands Need to Stay Extra Careful During the Festive Season
It’s the busiest...
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