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impression-validation

Ad fraud has become the most talked about thing in the digital ecosystem in the.......

tracking

Tracking conversions is essential for measuring the effectiveness of your marketing efforts, and one of.......

Brand Bidding

Competitors or affiliates may bid on your brand keywords, potentially driving up costs and diluting.......

Programmatic Advertising

The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged.......

Mobile Ad Fraud

As mobile app ads have become more pervasive, advertisers are facing growing concerns around app.......

Bot Traffic

For digital marketers, walled garden is not a foreign word. However, we will take a.......

Quick Commerce

The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an.......

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What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
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