According to a recent study by Menlo Security, 51% of browser-based phishing attempts involved some form of brand impersonation. Moreover, cybercriminals created nearly 1 million new phishing sites each month, a 700% increase since 2020.
This means, fake websites, counterfeit listings, social media impersonations, and trademark infringements are multiplying faster than ever – stealing traffic, revenue, digital identity, and most importantly, trust.
But what’s more alarming is how these threats are evolving with the emergence of AI.
Fraudsters now use AI-generated content, automation, and deepfakes to create near-perfect replicas of brand assets – from product images to verified social media profiles in just minutes. What once took days of manual setup can now be executed at a scale with minimal human effort.
Unfortunately, many brands are still fighting these modern threats with outdated methods. Some rely on manual monitoring and basic takedowns that can’t match the speed of AI-powered fraud. Others invest in single-channel protection, monitoring only marketplaces or social media, leaving other digital fronts completely exposed.
Now brand infringement threats are not linear but takes place across multiple touchpoints; therefore, brands need to have complete visibility across all those touchpoints.
This brings us to a critical question every brand must ask:
How do you choose the right brand protection solution, one that’s built for today’s evolving digital threats and not yesterday’s challenges?
In this blog, we’ll walk through the 7 key questions every business should ask before selecting a brand protection tool, and what you should expect in return if you want true, end-to-end protection for your brand.
7 Questions to Ask While Choosing a Brand Protection Solution
Choosing a brand protection solution isn’t just about buying another security tool; it’s about choosing the right partner to safeguard your brand’s identity, trust, and customer relationships.
1. Does it offer omnichannel visibility and scalable protection?
Your brand is visible across multiple platforms – from marketplaces and social media to search engines, mobile apps, paid ads, and third-party websites. Every digital touchpoint is part of your brand’s identity and customer experience, and each of these are an entry point for fraudsters.
A fake listing on a marketplace, a cloned website running paid ads, or an impersonated social media page can all damage customer trust in minutes.
That’s why a truly effective brand protection solution must provide omnichannel visibility, not just monitoring one or two platforms, but continuously scanning the entire digital ecosystem where your brand interacts with customers. It should detect misuse across ecommerce platforms, social networks, search ads, domains, video content, and app stores, giving you a single, unified view of every potential risk.
2. Does it use AI, ML, and OSINT to detect sophisticated threats?
Modern brand infringement threats are not just limited to creating fake websites or misuse of brand logos. It has evolved and become more sophisticated with the emergence of AI. Now create deepfakes of reputed celebrities, or ads, using just a few prompts. In case of investment firms, it expands to promotions of fake investment schemes, stock recommendations, etc. The solution must be able to identify all types of brand infringements across platforms.
It should combine AI, ML, and Open source intelligence to detect both exact and lookalike brand impersonations. An advanced brand protection solution is adaptable to detect complex impersonation methods.
3. How accurate and actionable are the insights?
Digital threats evolve fast, and threat detection and identification are only useful when they lead to clear, actionable outcomes. When assessing a brand protection solution, you need to look at the accuracy of its detection engine, how effectively it separates genuine threats from noise.
The right solution should offer risk scoring, prioritization and real-time proofs, helping your compliance team act faster on high-impact threats. The focus should be on precision, not volume, ensuring your enforcement team spends time removing real threats, not reviewing false positives.
4. Can it take swift and successful takedown actions?
Detection is only helpful when the action against the infringement is taken fast. An effective brand protection tool should not only identify infringements but also remove them effectively.
When evaluating a tool, ask how fast the system moves from detection to enforcement.
- Do they have pre-established partnerships with marketplaces, social media platforms, and domain registrars to speed up takedowns?
- Are their processes automated, or will your team need to raise manual requests each time?
- How much time does it take to enforce a takedown?
The right solution should offer faster resolution once an infringement is detected. It should also be equipped with automated escalation workflows backed by legal and compliance expertise. End-to-end visibility, so you can track every enforcement action from detection to resolution, ensuring 24/7 protection and preserving your brand’s credibility before any violation causes lasting damage.
5. Can the solution adapt to your industry’s unique challenges?
Every industry and every brand has its own unique challenges and might face distinct infringement patterns. Luxury brands deal with more counterfeit cases, while financial brands face more phishing scams or investment fraud. On the other hand, FMCG brands might face issues like similar packaging products being sold by resellers, etc.
Therefore, the ideal brand protection solution must be able to cater to your specific requirements. Ask the provider whether the tool tailors its detection models, risk thresholds, and reporting to your industry-specific needs. Also, ask for real client case studies or testimonials to ensure credibility.
6. What level of visibility and reporting does the brand protection solution provide?
Brand protection is an ongoing effort, not a one-time project. That’s why your solution must provide real-time dashboards, trend analytics, and historical data to measure impact over time. Ask for transparency in where brand infringements were detected, what actions were taken, and how performance improved.
A good tool must be able to turn complex data into clear insights for business decisions, helping marketing, legal, and compliance teams stay aligned.
7. Does the vendor provide expert support and strategic consultation?
Technology alone cannot solve brand infringement and impersonation issues; expertise makes the difference. Machines also require human intelligence for validation. When shortlisting vendors, evaluate their customer success and expert support capabilities. Does the provider offer dedicated analysts to monitor your brand, guide enforcement actions, and adapt strategies as threats evolve?
A reliable partner should act as an extension of your team, not just a software provider, but a long-term ally in protecting your brand credibility.
Sentinel+ by mFilterIt – A Solution to Address Brand Infringement Threats
mFilterIt meets every requirement that modern brands need to combat large-scale infringement. Our brand protection solution – Sentinel+ is built to provide complete visibility, accuracy, and swift enforcement, combining advanced AI with human expertise to detect, validate, and take down brand impersonations before they damage your brand credibility.
Our experience spans industries, from ecommerce and luxury to FMCG, fintech, and automotive, enabling us to adapt to diverse threat environments and enforcement challenges across the globe.
1. High Success Rates and Faster Takedowns
Our solution is built for measurable outcomes. With a takedown success rate averaging between 85–95%, Sentinel+ helps brands achieve tangible results in record time. Most confirmed infringements are removed within 24–48 hours, minimizing exposure and preventing repeat offences. Our proactive monitoring and revalidation ensure that once a threat is taken down, it stays down.
2. A Sophisticated System Built on Intelligence and Automation
Our approach follows a three-pillar framework that ensures every threat is handled with precision and speed.
2.1 Identification
Using AI-driven Open Source Intelligence (OSINT), our system scans the digital landscape across marketplaces, search engines, social media platforms, video channels, and instant messaging apps to detect every instance where your brand identity is being misused.
2.2 Classification
We turn raw data into meaningful insights. Our hybrid model combines automation and expert validation to classify and prioritize threats based on severity and business impact, reducing false positives and ensuring action where it matters most.
2.3 Action
Once validated, our enforcement engine initiates automated takedowns through direct collaborations with domain registrars, marketplaces, and social media networks. We also maintain partnerships with ISPs and hosting providers for seamless cross-platform removals.
This smart blend of AI and human oversight ensures precise, scalable protection against every type of digital impersonation, from counterfeit listings to phishing sites, etc.
2. Extensive Global Reach
No matter where infringements appear, mFilterIt can reach them. Our monitoring spans 40+ countries and multiple languages, covering everything from niche marketplaces to major platforms like Google, YouTube, Instagram, and LinkedIn etc.
Our work with the Maha Kumbh 2025 pilgrimage event is a prime illustration. At one of the largest spiritual gatherings in the world, we identified and neutralized more than 225 fake websites and mobile apps, flagged over 250 impersonator social media accounts, supported 40+ FIRs, and helped enable 20+ arrests — all within one campaign.
Explore the full Maha Kumbh case here
3. Continuous Brand Monitoring and Reporting
Sentinel+ constantly monitors all identified channels, ensuring repeat offenders are swiftly acted upon, and new threats are detected in real time. Our dashboards give you complete visibility, offering customizable and detailed reports into every detection, classification, and takedown, helping you identify fraud trends, measure ROI, and make data-backed strategic decisions.
The Impact
- 24/7 digital vigilance across all online channels.
- Faster enforcement protects both your customers and your reputation.
- Reduced counterfeit revenue loss through active takedowns.
- Actionable intelligence that strengthens future marketing and compliance strategies.
- mFilterIt doesn’t just help you fight brand infringement — it helps you build digital trust at scale.
Conclusion
You’ve now seen the seven critical points that separate a vendor who simply monitors a brand protection tool provider who truly protects. As you evaluate solutions, keep these questions front and centre; they are the difference between reactive enforcement and proactive brand defence.
mFilterIt stands strong on all the major requirements, having all the key components of a brand protection solution. Take a step forward towards a strategic investment, safeguard your reputation, preserve revenue, and restore the confidence your stakeholders and customers have in you.
Get in touch with our experts today.
