The program aims at helping advertisers resume their digital marketing activities with trust, confidence, and…
Expert OpinionOctober 23, 2020
Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges. …
Expert OpinionAugust 24, 2020
A research study powered by mFilterIt shows that the average ad-fraud rate is likely to…
Expert OpinionAugust 21, 2020
If you are a digital advertiser, you have been stung by click fraud many times.…
Expert OpinionJune 8, 2020
What is the Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands…
Expert OpinionJune 1, 2020
In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and needs…
Expert OpinionMay 27, 2020
As a publisher, you need to make sure that your content is up-to-date, accurate, and…
Expert OpinionMay 25, 2020
PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of…
Expert OpinionMay 20, 2020
Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating.…
Dhiraj GuptaMay 20, 2020
