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April 16, 2021 | Dhiraj Gupta
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
April 8, 2021 | Dhiraj Gupta
AI-powered ad fraud detection and protection help advertisers build a wall of defense.
The ad fraud detection...
March 30, 2021 | Expert Opinion
The case of organic traffic theft of a leading BFSI client in UAE
A major publisher partner of a large...
March 23, 2021 | Expert Opinion
There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to their...
March 21, 2021 | Expert Opinion
One of the serious concerns for any parent with the digital ecosystem is how they keep their children...
February 25, 2021 | Expert Opinion
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and neutrality...
February 12, 2021 | Expert Opinion
The digital world is ever-expanding, encompassing a massive portion of the consumer population today....
January 27, 2021 | Expert Opinion
Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks...
October 23, 2020 | Amit Relan
To solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for...
October 23, 2020 | Expert Opinion
The program aims at helping advertisers resume their digital marketing activities with trust, confidence,...
August 24, 2020 | Expert Opinion
Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges.
Covid-19...
August 21, 2020 | Expert Opinion
A research study powered by mFilterIt shows that the average ad-fraud rate is likely to peg between 45-55%...
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