Traffic Validation Ad Integrity is No Longer an Issue Native to Digital-First Industries Only mFilterIt started its journey with a leading online travel portal as its customer. Today, it…Dhiraj GuptaApril 28, 2021
Brand Protection Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders "Congratulations! We're calling from WhatsApp and your number has won a lottery of 25 lakh!"…Amit RelanApril 22, 2021
Traffic Validation Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within…Dhiraj GuptaApril 16, 2021
Traffic Validation Using Artificial Intelligence to Detect Real Humans AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad…Dhiraj GuptaApril 8, 2021
Brand Protection Brand Safety and Celebrity Endorsements A close eye on Brand Safety can help brands as well as celebrities to leverage…Amit RelanApril 6, 2021
Traffic Validation Click Spamming in UAE: Over 50 Million Clicks in a Country of 10 Million The case of organic traffic theft of a leading BFSI client in UAE A major…Expert OpinionMarch 30, 2021
Brand Protection The True Spirit of Ramadan 2021 Woven for a Brand There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to…Expert OpinionMarch 23, 2021
Brand Protection Edtech and Brand Safety One of the serious concerns for any parent with the digital ecosystem is how they…Expert OpinionMarch 21, 2021
Traffic Validation Neutrality is Key to Third-Party Audits and Validation mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and…Expert OpinionFebruary 25, 2021
Brand Protection Brand Infringement: Protecting Your Brand in the Digital Age The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers…Expert OpinionFebruary 12, 2021