Brand Safety & Suitability
Advertising next to irrelevant or inappropriate content leads to customer dissatisfaction and harms the reputation of the brand.
The core of Brand Safety lies in the part played by advertising in funding content that has an impact on society whether or not it is aligned to the professional and corporate values.
While Brand Safety ideally avoids unsafe placements that goes beyond blacklisting and blocklisting, Brand Suitability goes a step further by aligning content that is most contextually relevant to the Brand’s personality after scanning the complete content environment and is consistent with the Brand’s priorities and risk tolerance.
Brand Safety & Suitability requires continuous surveillance as the digital ecosystem is evolving rapidly and so are the threats.
LET THE NUMBERS SPEAK
Our satisfaction resonates with your performance
Global Coverage
with regional capabilities
96
content avoidance/safety alert categories
200+ million
flagged content globally
50+ Languages
supported for classification
BATTLE GROUND
Brand Safety & Infringement issues faced by businesses
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Fake websites and posts that carry incorrect information about the company.
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These are used to lure customers into buying fake products & subscriptions.
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Any IP Infringements which result in piracy or unauthorized use, duplication, distribution or streaming on any website or app of any Brand either for any monetary purposes or otherwise.
Intellectual Property Infringement
Fake Sites
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Website clones with similar names & website design.
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Use of brand logos without authorization causing Trademark Infringement
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Fake sites used to steal credentials of users & perform Account Takeovers
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Sell ATO account credentials and hamper new leads & subscriptions
Account Takeover
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Modified versions of original apps placed on third party store
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These APKs lead to modification in app behavior, data manipulation & piracy
APK- Copycat Apps
Incent Fraud Campaigns
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Fraudulent Affiliates run non-incent marketing campaigns over incent platforms.
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The user downloads or uses the app for a certain incentive rather than an actual interest in the app.
Keyword Bidding Offers
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Affecting organic as well as paid marketing strategies.
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Impacts the real advertiser by making the user feel that the brand is doing some incorrect promotion.
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Violations on YouTube hurt Brand Image when ads are placed on unsafe or sensitive content
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Blacklisting content for optimizing ad placements
Unsafe Media Content Placement
Coupon Fraud & Fake Offers
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Some fraudulent coupons & cashback offers in the name of renowned advertisers.
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Done to get user traffic on their websites / pages & make fake sales.
Fake Brand Communication
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Fake websites and posts that carry incorrect information about the company.
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These are used to lure customers into buying fake products & subscriptions.
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Fake websites and posts that carry incorrect information about the company.
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These are used to lure customers into buying fake products & subscriptions.
mFilterIt’s BRAND HYGIENE PORTFOLIO
Get full visibility and control of campaigns to underline the Brand’s online reputation
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Our tailored and evolving solutions help prevent revenue loss and brand abuse by identifying and eliminating digital infringements & counterfeiting.
Brand Infringement Monitoring
Unsafe & Non-contextual
Media Placement
Brand Safety Monitoring
Protect your Brand reputation by keeping your assets away from high-risk digital content for both app & web.
Relevancy of Media
Campaign
Keyword Bidding Fraud
Coupon &
Incent Fraud
ATO: Credential Sharing
Pirated Content
Fake Brand Communication on Monitoring
APK/Copycat Apps
Fake Sites
Web
Brand Safety
HOW IT WORKS
IDENTIFY - CLASSIFY - ACTION
Intuitive and Powerful
The date filter to provide a time-horizon view
Overall counts of safety & infringement issues detected
Overall Category view provides a holistic picture of each category
Brand view gives a Brand-wise distribution of fraud
With Google maps identify the location
Screen-shots for validation
Track status of fake posts/ messages on IM & sub-channels
Data Feeds
URLs, Passive DNS, SSL Certs, Email and SMS Spam, Malware
Web
Surface, Deep, Dark Web, Mobile App Stores
Client Sources
3rd Party Feeds, Referrer Logs, Abuse Reports, Web Beacon
Parsing
Flexible Parsing Automates Data Ingestion Across Sources
Crawling
Advanced Crawling Technology Captures
Web Data
Anti-evasion
Anti-Evasion Techniques Detect Hidden Malicious Content
Pivoting
Pivoting Processes Identify Related Threat Infrastructure
Social
Social Networks, Paste Sites, Gripe Sites, Blogs
Machine and Human
Collection Methods
Comprehensive Intelligence Sourcing
WE WILL ACT AS YOUR THIRD EYE FOR BRAND SAFETY
Domain expertise in Brand Reputation
Regional coverage & Language Support
Capture
and map
digital footprints
One Solution for both Brand Safety &
Infringement
Advanced Data Analytics align with GARM
WHY mFilterIt ?
mFilterIt’s Brand Hygiene Protection solution ensures brand equity at least cost by keeping a detailed eye across digital space using open-source intelligence. The powerful deep penetrating algorithms report any brand deviations in real-time. Our impregnable shields protect web and app assets of a brand to enforce brand integrity. The tools ensure campaigns run in compliance with brand guidelines across digital media landscape.
Searching every search engine
No wall unconquered
Team with expertise
Our talented team of 130+ ignited minds with 70+ Data Scientists & Engineers helps you to get truly relevant & accurate actionable insights with Regional & Language support
150+ incent walls and suspicious websites are monitored for effective contextual targeting & to report any brand safety issue making it impossible for anything to get unnoticed.
Experience blended with intelligence
Round the clock policing
24×7 monitoring of digital assets with Hybrid Model Approach (Tech + Manual Tagging + Filtering) to report any event which does not resonate with the brand philosophy.
Our tool scans every major search engine to scout for any brand safety issues appearing in search results
Started in 2015 & backed by mFilterIt’s state-of-the-art App & Web scanner technology coated with the power of ML, AI, & Data Analytics, we analyze various OTT, Automotive, ecomm, telecom industries
Competitor & walled gardens insights
Our analytics competitor and walled gardens (FB & YouTube) insights helps you to monitor the social media landscape & understand what other brands are doing to improve brand image
Deep view of the digital ecosystem regularly scans Apps, Webs & the third-party Playstores to report any counterfeit app version.
Protecting your single identity
WHERE WE PROTECT YOU
Social Media
Websites
Domains
Cyberlockers
Search Engines
Marketplace
Video Platforms
Mobile Apps
CUSTOMER VALUE PREPOSITION
