Brand Safety
and
Brand Infringement Suite

Brand Safety & Suitability

Advertising next to irrelevant or inappropriate content leads to customer dissatisfaction and harms the reputation of the brand.

 

The core of Brand Safety lies in the part played by advertising in funding content that has an impact on society whether or not it is aligned to the professional and corporate values.

 

While Brand Safety ideally avoids unsafe placements that goes beyond blacklisting and blocklisting, Brand Suitability goes a step further by aligning content that is most contextually relevant to the Brand’s personality after scanning the complete content environment and is consistent with the Brand’s priorities and risk tolerance.

 

Brand Safety & Suitability requires continuous surveillance as the digital ecosystem is evolving rapidly and so are the threats.

LET THE NUMBERS SPEAK

Our satisfaction resonates with your performance

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Global Coverage

with regional capabilities

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96 

content avoidance/safety alert categories 

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200+ million

flagged content globally

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50+ Languages

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BATTLE GROUND

Brand Safety & Infringement issues faced by businesses

  • Fake websites and posts that carry incorrect information about the company.

  • These are used to lure customers into buying fake products & subscriptions.

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  • Any IP Infringements which result in piracy or unauthorized use, duplication, distribution or streaming on any website or app of any Brand either for any monetary purposes or otherwise.

Intellectual Property Infringement

Fake Sites

  • Website clones with similar names & website design.

  • Use of brand logos without authorization causing Trademark Infringement

  • Fake sites used to steal credentials of users & perform Account Takeovers

  • Sell ATO account credentials and hamper new leads & subscriptions

Account Takeover

  • Modified versions of original apps placed on third party store

  • These APKs lead to modification in app behavior, data manipulation & piracy

APK- Copycat Apps

Incent Fraud Campaigns

  • Fraudulent Affiliates run non-incent marketing campaigns over incent platforms.

  • The user downloads or uses the app for a certain incentive rather than an actual interest in the app.

Keyword Bidding Offers

  • Affecting organic as well as paid marketing strategies.

  • Impacts the real advertiser by making the user feel that the brand is doing some incorrect promotion.

  • Violations on YouTube hurt Brand Image when ads are placed on unsafe or sensitive content

  • Blacklisting content for optimizing ad placements

Unsafe Media Content Placement

Coupon Fraud & Fake Offers

  • Some fraudulent coupons & cashback offers in the name of renowned advertisers.

  • Done to get user traffic on their websites / pages & make fake sales.

Fake Brand Communication

  • Fake websites and posts that carry incorrect information about the company.

  • These are used to lure customers into buying fake products & subscriptions.

  • Fake websites and posts that carry incorrect information about the company.

  • These are used to lure customers into buying fake products & subscriptions.

mFilterIt’s BRAND HYGIENE PORTFOLIO

Get full visibility and control of campaigns to underline the Brand’s online reputation

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Brand Infringement Monitoring

Our tailored and evolving solutions help prevent revenue loss and brand abuse by identifying and eliminating digital infringements & counterfeiting.

Brand Safety Monitoring

Protect your Brand reputation by keeping your assets away from high-risk digital content for both app & web.

Unsafe & Non-contextual
Media Placement

Relevancy of Media
Campaign

Keyword Bidding Fraud

Coupon &
Incent Fraud

ATO: Credential Sharing

Pirated Content

Fake Brand Communication on Monitoring

Fake Sites

APK/Copycat Apps

Web
Brand Safety

HOW IT WORKS

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IDENTIFY - CLASSIFY - ACTION

Intuitive and Powerful

The date filter to provide a time-horizon view
Overall counts of safety & infringement issues detected
Overall Category view provides a holistic picture of each category
Brand view  gives a Brand-wise distribution of fraud 
With Google maps identify the location
Screen-shots for validation
Track status of fake posts/ messages on IM & sub-channels 

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Data Feeds

URLs, Passive DNS, SSL Certs, Email and SMS Spam, Malware

Web

Surface, Deep, Dark Web, Mobile App Stores

Client Sources

3rd Party Feeds, Referrer Logs, Abuse Reports, Web Beacon

Parsing

Flexible Parsing Automates Data Ingestion Across Sources

Crawling

Advanced Crawling Technology Captures

Web Data

Anti-evasion

Anti-Evasion Techniques Detect Hidden Malicious Content

Pivoting

Pivoting Processes Identify Related Threat Infrastructure

Social

Social Networks, Paste Sites, Gripe Sites, Blogs

Machine and Human
Collection Methods

Comprehensive Intelligence Sourcing

Desert

WE WILL ACT AS YOUR THIRD EYE FOR BRAND SAFETY

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Domain expertise in Brand Reputation

Regional coverage & Language Support

Capture
and map
digital footprints

One Solution for both Brand Safety &
Infringement

Advanced Data Analytics align with GARM

WHY mFilterIt ?

mFilterIt’s Brand Hygiene Protection solution ensures brand equity at least cost by keeping a detailed eye across digital space using open-source intelligence. The powerful deep penetrating algorithms report any brand deviations in real-time. Our impregnable shields protect web and app assets of a brand to enforce brand integrity. The tools ensure campaigns run in compliance with brand guidelines across digital media landscape.

No wall unconquered

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Team with expertise

Our talented team of 130+ ignited minds with 70+ Data Scientists & Engineers helps you to get truly relevant & accurate actionable insights with Regional & Language support

Protecting your single identity

150+ incent walls and suspicious websites are monitored for effective contextual targeting & to report any brand safety issue making it impossible for anything to get unnoticed.

Experience blended with intelligence

Round the clock policing

24×7 monitoring of digital assets with Hybrid Model Approach (Tech + Manual Tagging + Filtering) to report any event which does not resonate with the brand philosophy.

Searching every search engine

Our tool scans every major search engine to scout for any brand safety issues appearing in search results

Started in 2015 & backed by mFilterIt’s state-of-the-art App & Web scanner technology coated with the power of ML, AI, & Data Analytics, we analyze various OTT, Automotive, ecomm, telecom industries

Deep view of the digital ecosystem regularly scans Apps, Webs & the third-party Playstores to report any counterfeit app version.

Competitor & walled gardens insights

Our analytics competitor and walled gardens (FB & YouTube) insights helps you to monitor the social media landscape & understand what other brands are doing to improve brand image

WHERE WE PROTECT YOU

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Social Media

Websites

Domains

Cyberlockers

Search Engines

Marketplace

Video Platforms

Mobile Apps

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CUSTOMER VALUE PREPOSITION

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YOU CARVED YOUR BRAND IMAGE, WE HELP RETAIN IT