A leading automobile brand running lead generation campaigns across Google, Meta, and Performance Max was facing a growing challenge—high volumes of invalid traffic and ad fraud were inflating visits and polluting lead data, ultimately impacting ROI and sales efficiency. Despite strong top-line metrics, a significant portion of traffic lacked genuine user intent.
To regain control, the brand partnered with mFilterIt to deploy its Ad Traffic Validation Solution, enabling full-funnel visibility across both visits and lead events. Through real-time traffic validation and proactive blacklisting, fraudulent sources were blocked before reaching the lead stage.
As a result, the brand achieved a sharp reduction in invalid traffic, lowered customer acquisition costs, and significantly cut ad spend wastage across platforms, restoring trust in campaign performance data.
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