Devil behind the beauty

A prominent beauty and personal care brand experienced a sudden surge in anomalous traffic patterns within their app install data, raising alarms not only at the campaign level but also posing a significant threat to the overall brand integrity. Unscrupulous publishers were manipulating the traffic, deceitfully inflating their statistics to claim payouts, resulting in a distorted performance of the brand’s campaign. Explore the complete case study to learn how we successfully assisted the brand in safeguarding their advertising budgets and preserving their brand reputation.