In the fast-paced and ever-evolving world of digital marketing, even major players sometimes find themselves grappling with challenges that seem insurmountable. This case study delves into the digital journey of a prominent asset management company in India, which was confronted with a trio of perplexing problems in its digital marketing campaigns. With non-performing search campaigns, a plague of invalid traffic, and soaring Straight Through Processing (STP) costs, they turned to an innovative solution that would ultimately redefine their marketing success.
