Brand Safety & Protection
The Myths Around Brand Safety and How to Combat Them
In explaining brand safety, people often use the example of how a display campaign can.......
Why Has “Brand Safety” Become a Major Concern?
Facts that worry brands, marketers, and advertisers. Brand safety safeguards a brand’s reputation and image.......
Brand Infringement: Impact of Copycat Apps
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate.......
Is Cyber Security Now Synonymous to Brand Safety?
Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out.......
Your Checklist to a Perfect Black Friday Sale Campaign
It’s that time of the year again! Leaves turn to gold, nights get longer, and.......
Brand Safety : A Paradigm Shift in the Digital Age
Using specialised BOTs powered with AI and ML, real time digital policing is helping brands.......