eCommerce Intelligence – Precision Targeting To Extend Brand Reach

Digital Commerce Intelligence also enables brands to provide a personalized shopping experience

Data is turning out to be the driving force behind optimizing the customer experience. Brands guided by digital commerce intelligence move swiftly ahead of their competition and gain the competitive edge that drives sales and enriches the shopper’s experience.

Let’s dive deep into how precision targeting helps extend the reach of the brand and enables enriched customer experience across multiple touchpoints in the customer journey.

The Ball Is In Your Court!

It’s up to the brands to explore new possibilities in the eCommerce arena and beyond. The sales channel is not limited to eCommerce platforms the omnichannel expansion across the digital commerce ecosystem has opened up new opportunities to expand and enhance customer experience. All brands need to do is identify these white spaces in business at the right moment and act quickly to score new customers.

What do they need?

The answer is quite obvious. Insights!

Yes, Insights. The actionable insights on competition, marketplaces, changes trends, own SKUs performance, and a lot more.

The rule of the game is simple – know every move of your opponent to take your game a notch ahead with a precise data-driven strategy.

Leverage eCommerce intelligence for Precision Targeting

Precision targeting involves focusing marketing efforts on specific customer segments that are most likely to be interested in a brand’s products. By identifying and understanding the unique characteristics, preferences, and behaviors of these target segments, businesses can tailor their marketing messages and experiences to resonate more effectively.

  • Data-driven strategies:

Businesses can utilize customer feedback analysis, market analytics, and competitive analytics to make strategies driven by action insights. By analyzing data, businesses can identify patterns, trends, and customer preferences, enabling them to make informed decisions regarding product offerings, pricing, promotions, and marketing campaigns.

  • Personalization and Customization:

eCommerce intelligence enables businesses to deliver personalized experiences to their customers. By understanding individual customer preferences and purchase history, businesses can tailor product recommendations, discounts, and promotions to enhance customer satisfaction and increase conversion rates. Customization goes beyond personalization by allowing customers to customize products according to their preferences. This level of personalization and customization fosters a stronger connection between the brand and its customers.

  • Competitive Advantage:

eCommerce intelligence provides businesses with a competitive edge by helping them stay ahead of market trends and competitor strategies. By monitoring competitor pricing, promotions, and customer reviews, businesses can identify areas for improvement and develop strategies to differentiate themselves in the market. eCommerce intelligence allows businesses to identify emerging market trends and consumer preferences, enabling them to adapt their offerings and stay relevant in a rapidly evolving landscape.

Strike Hard – Strike First!

Make a move, based on the insights you have against your opponents. Identify the weak spots of your opponents across platforms, geographies, and product categories in terms of discoverability, availability, pricing, etc. And strike to acquire new customers.

Also, identify your weak areas and plug them in before they get exploited by the competition.

Cater Your Products for Your Peeps

Understand the dynamics of customer behavior with sentiment analysis to make your shopper feel valued across eCommerce platforms.

Brands need to understand what their customers are looking for. Precisely fill up the gap to build an effective product detail page that answers all shoppers’ needs in its title, description, Q&A, etc.

  • Find out what they say about your product:

The Brands should be well aware of what & where are saying. We your customer make an effort to post good or bad reviews. Brands must promptly acknowledge their response and make sure the customers feel valued. Track ratings and reviews to enhance product performance. Brands must be aware of the sentiment expressed by customers about the product and how many customers are saying similar things. This information is vital for product quality management and measuring customer sentiment across platforms at brand, sub-brand, product categories, sub-categories, and variant levels.

  • Make Your Products Discoverable for Your Consumers:

Identifying if the customer of the segment can discover your products is the first and foremost thing for an eCommerce business. Brands need to make sure that they target the right set of keywords to reach the desired segment of shoppers. Insights on the share of search, discoverability trends, keyword performance, and bidding can help the brand cater to the right audience.

  • Identify Patterns in the consideration process:

Once shoppers discover your product, the next target is to identify what the segment of shoppers are looking for. In the consideration phase brands must set pricing and discounts to suit market trends and customer preferences. The brand must also be aware of stock availability to build customer brand trust cause one bad experience is bad enough to lose a customer.

  • Optimize Delivery Turn Around Time (TAT):

Same-day delivery or 1 day delivery is key to acquiring new shoppers. Delivery time plays a crucial role in purchase decisions it gives a substantial competitive edge to the brands in the eCommerce marketplace. The target customer precisely requires brands to deliver on time. This helps a brand to expand to an extensive new segment of shoppers who are looking for products that can be delivered quicker than the competition.

Final Thoughts

The core solution to brand problems is insights into customers, markets, and competition. They set up brands to target new shoppers by identifying data patterns that guide more effective business decisions. To achieve precision in targeting, brands need to be aware of customer needs and formulate strategies based on such insights.

mScanIt, E-commerce Intelligence lets brands track brand sentiment and guide brands to identify gaps in the market. The geographies they could target and demographics they could extend their product reach.

Get in Touch to learn more about e-commerce intelligence. 


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